Digital Printing Packaging Market Growth
The printing industry has been shaken to the core due to the development of new technology which allows the printing press to print without being in contact with the design. The tradition printing method of flexo-printing did not allow flexibility despite what the name suggested as it would require the press to stick to a specific design for mass production and not allow changes in the design itself. The inset of digital printing has given designers the freedom to be adventurous with their designs and to make minute changes at the drop of a hat. This means they are able to make their designs part of an interactive campaign that relies on printing based on the different data being obtained and converting it into prints. The Lays Company used the “summer days” campaigns to get their customers to submit photos of their summer holidays and then print them on each packet. Only digital printing allowed a marketing campaign of such magnitude to be successfully completed as a collaboration between production, designers, social media managers and more was an important factor here.
The market growth of digital printing packaging has also allowed packaging to be a source of protection of their brand. Designs have become a great source of equity and they must be protected in every possible way. Digital printing has increased the market share of a company by allowing companies to trace their products through the incorporation of GR codes or secret codes within the packaging. This has been particularly relevant for industries that deal with sensitive items such as the pharmaceutical industry. They are now able to trace any contraband usage by the codes embedded into the packaging which gives the companies great leverage over their competitors. The end result produced by a digital printer is far more superior to that of produced by a traditional printer, the use of the newly pioneered inks are what makes digital printing a massive share of the packing industry.
Another reason why the digital printing market share has grown to cover approximately 70% of the industry is that it takes into account how short product life cycles are. Product life cycles in the retail industry have become shorter and shorter over the years and require major challenges in keeping up with the printing involved. As digital printing continues to find solutions to the problems presented by traditionally printing it is predicted to reach new heights of 21.35 billion in the coming years. The number will further increase as the traditional printing techniques become obsolete and reach ultimate wipeout. As the finished product produced through digital printing is of superior quality and with greater flexibility. Most commercial printers have realized how digital printing lowers the overhead costs and this financial incentive is enough for them to switch to them. The new market growth will witness many traditional printers to convert into digital printers that mean a shift in expertise and revenue flow will change dramatically within the industry, giving way to stronger competition and breaking hegemony of established printers.
At RubeeFlex we know that while rich, durable materials will protect your products, that’s not enough to make them stand out on a crowded shelf. For that extra bit of marketing magic, let us design your packaging for maximum impact.
Our artists can create eye-catching imagery and inspired text to complement every project. We’ll help you choose just the right texture, color, shape, size, material and closure style guaranteed to please customers and define your core brand.
So what is holding you back? Choose your style, size and start designing your digitally printed custom packaging to make a difference in today’s competitive market.
Call us at 516.274.8080 to connect with a RubeeRep today to talk options, place an order, or find answers to your most pressing packaging questions.