HOW DIGITAL PRINTING IS RESHAPING PACKAGING
Digital printing revolutionized the packaging industry as it innovated the process of printing without contact with the printing press. The required image or design is directly set to the processes. The changes which can be made to the design and automation of the printing in digital printing have allowed easier and quicker solutions. The final product of digital printing has also brought more value as it allows a better quality of a finished image. The previous methods of using flexo-printing and the press set would compromise the resolution of the printed image with a longer economic run. Digital printing revolutionized all printing used in the industry and was not limited to the designing of labels. The billboards, brochures, flyers, and letterheads could not be all customized and presented with a better finish and resolution in comparison to their predecessors. Digital printing gave a better cost-benefit analysis as it eliminated the need to maintain high stock levels by not needing intensive setups.
The retail market is competitive to an exhaustive degree, with shorter product cycles which mean packaging has to keep up with the ever-changing speed of the retail industry. Not only is the product life shorter but they may also require individualized packaging which must be completed according to the design and not delay the manufacturing process. Thus, the flexibility of digital printing is unparalleled in terms of the results it gives. The number of colors and graphics used in combination in digital printing is limitless providing an endless array of possible designs to be formed. The new tech also allows corrections and amendments to be made without any penalty. The high coverage process allows a smoother change process within a limited period. Designers have also been pleased with the fact that digital printing allows small text and tone graphics without any extra costs or the need for separate machinery. This new technique has also done away with the need for labels as all relevant information can now be posted directed onto the container, as the pioneered technology has allowed most materials and shapes to be printed with the needed information directly. Digital printing has enabled greater protection of designs as well. This discourages replication and doubles as an anti-counterfeit technique. As the market is quick to replicate any successful design and offer it on less the amount it was originally marketed at.
This high demand for counterfeit products has made it necessary for designers to use digital printing that uses specific codes and specific inks that cannot be re-used unless express permission is provided. Consumers also find this reassuring as they have no qualms about the authenticity of the products. This practice is particularly popular in the cosmetics industry which is a highly lucrative market for counterfeit products. Then, digital printing is just a new fancy way of printing things rather it allows a greater way to trace and keep track of products. The ink itself acts as a carrier of unique information which then can be read by software to keep track of individual items. Pharmaceutical companies are using this technique to combat fraudulent trading and trace where the products are sold.
Rubeeflexpackaging is premier in designing eye-catching and cost-effective digital printing solutions that provide the most value both for small and large businesses. RubeeFlex is also proud to provide quick, reliable lead times for every industry. We can keep pace with your unexpected schedule and help you meet launch deadlines without compromising quality.
So, What is holding you back?
Connect with a RubeeRep today to talk options, place an order, or find answers to your most pressing packaging questions or contact us at 516-274-8080