“Simply put, sustainability criteria are requirements to the sustainable quality of a product and its sustainable production, which have to be fulfilled to acquire a sustainability status or certification”.

In today’s dynamic and overcrowded market, sustainability and flexibility of packaging solutions i.e. pouches or bags is much needed to persuade the customers and cut the high production costs.

So here at Rubeeflexpackaging, we are committed to producing flexible, sustainable, recyclable and visually appealing packaging solutions for a wide range of businesses i.e. pharma and medical, foods and cold drinks, snacks, oil and lubes and much more that are eco-friendly.

In this article, we will dissect the top 8 tips criteria to determine the sustainability of flexible packaging.

First, the final packaging product should be safe, healthy and beneficial both to the consumers and the community throughout its life cycle.

Second, the packaging product should be made from eco-friendly materials so that there is a slim chance of harming the environment.

Third, the packaging product should be optimally designed to perfectly optimize both materials and energy.

Fourth, the packaging product should meet the market criteria both for performance and cost-wise to squeeze out the maximum benefit of it.

Fifth, the packaging product is manufactured using clean production technologies, processes and industry best practices complying with FDA rules and regulations.

Sixth, the final packaging product should optimize the very best use of recycled and renewable source materials.

Seventh, renewable energy should be the driving force for sourcing, manufacturing, recycling, and transportation of the final packaging product.

Eighth, the last but not the least, it has to be made sure that the final packaging product that can be a pouch, bag or some other type of packaging is recovered and utilized biological and/or industrial closed-loop cycles.

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Have questions in mind?

Get in Touch with a RubeeRep today to talk options, place an order, or find answers to your most pressing packaging questions.

Wondering how flexible packaging can help in improved sustainability?

Here is the answer.

“Flexible packaging is any packaging container or pouch that can be readily shaped or changed using minimal resources having less impact on the environment”.

Flexible packaging is leading the way in today’s innovative packaging industry to develop better packaging solutions for any type of business, from food and drinks to pharma, medical, oil and lubes, personal care and many more. Flexible packaging results in sustainable packaging or sustainability which is the ultimate goal or hallmark so that to minimize the carbon footprint, use less energy and fewer resources but still effective in every aspect. Flexible packaging makes products convenient, enjoyable and safer for the consumers and provides enhanced sustainability throughout the entire life cycle.

Flexible packaging is beneficial both for consumers and manufacturers alike.  Here are some benefits for both of them.

Benefits for Consumers

  • Flexible packaging is lightweight, easy to handle, carry and store.
  • Flexible packaging extends the shelf life and reduces food waster due to its resealable top.
  • Flexible packaging offers high visibility due to its transparent windows.
  • Flexible packaging can be recycled or composted leaving zero waste in landfills.

Benefits for Manufacturers

  • Flexible packaging requires less raw materials and energy to produce thus reducing the overall manufacturing costs.
  • Less CO2 emissions are produced that makes it eco-friendly.
  • Flexible packaging reduces high shipping costs during transportation from one place to the other because fewer trucks are needed to carry the load with less fuel consumption.

Flexible packaging stands out on store shelves that attract customers resulting in higher sales.

RubeeFlex is proud to provide quick, reliable lead times for every industry. It can keep pace with your unexpected schedule and help you meet launch deadlines without compromising quality.

Request a quote to start your custom digital printing today!

Small businesses often encounter many problems that they must tackle within their limited resources. They do not have large revenue streams to find viable solutions that will save them time and provide relief. These single-person owned businesses often employee less than 10 employees yet they can also range to small manufacturing companies that limit their employees to less than 500. The digital company appears as a savior as it has changed the world of print and how to print are approached by businesses. Traditionally, the help of printing plates that would use wet ink to transfer the image to the printing plates carried out printing. This process was often messy, did not allow for changes in the image to be made, required the printing process to be carried, by specifically trained personnel only, and was a lengthy process that required loads of time. The onset of inkjet printers allows for the image to be converted in the form of a digital context by the help of pixels and then transferred on any desired surface where it is needed. The inkjet printers, unlike their traditional counterparts, do not use liquid ink rather they convert the digitized image into dots of plastic powder that dries quickly leaving the printed product easy to handle.

The number advantage of digital printing has always been the ease of using this technology. Small business does not have the labor or resources to hire help for specific matters and most employees in small business wear many different hats. Thus, digital printing allows for changes in design to be made without the need to change a whole plate and simply, adjusting the image can allow for easy production of a new image. Digital printing also allows the work to be done from a remote location where the easy setup of inkjet printers can place. This provides flexibility and accessibility to the provider of the service that means a wide range of orders can be handled. It was the breakthrough of digital printing that allowed for the phenomenon, of direct mail, that revolutionized direct marketing techniques. The easy digital printing technique allowed for large quantities of data to be printed and categorized such as addresses and names. These direct mail catalogs gave the small businesses the power to compete with big giants and the glossy catalogs that would pull all the clients towards them. The impact of direct mail was big in comparison to the cost involved.

Perhaps the largest advantage of the technique had been the ability to produce personalized products that allowed customization. This even created a completely new industry i.e. the publishing industry as it allowed the publication of different materials at a break-neck speed. Personalization of products also gave an idea to a completely new niche where products had labels specifically designed for their customers. The major advantage that lies in digital printing is its cost-effectiveness- this allows for the production of posters, flyers, and pamphlets at a fraction of the cost they were previously being made at.

RubeeFlex is proud to provide quick, reliable lead times for every industry. It can keep pace with your unexpected schedule and help you meet launch deadlines without compromising quality.

Request a quote to start your custom digital printing today!

Flexible packaging is worth billions of dollars and it continues to grow at an alarming rate. The reason flexible packaging is seen as an important factor is it is used in virtually in every possible industry out there. The pharmaceutical, beverage, textile and more industries are all reliant on packaging their offerings. The flexible packaging works as they are not rigid and are malleable allowing them to house any material within it. This allows better shelf space utilization with studies showing a 20% decrease in storage space taken up and ensures that all types of products can be stored and safely delivered to their respective destinations. This then translates into the saving of transportation costs as they take up less space and can be easily stored to be shipped off. Several different materials can be used to make packaging materials that include plastic, aluminum, and foil. They can also be shaped in many different forms which make it a very versatile technique- pouches; sachets, wraps, and bags are all products of flexible packaging. Their added advantage is that of customization as well, as it allows companies to customize their products to any shape and size according to the will of their consumers which differentiates them from their competitors.

In the world of flexible packaging, the idea of digital printing interlays as the consumers are no longer in want of identical packaging and they require differentiation in the market. They want their packing to be unique and eye-catching, the packaging being a factor which can be solely responsible for the purchase of a product. This need by consumers has been fueled by eCommerce and social media as they showcase all the possible options out there in the market. This has resulted in the shortening of the product lifecycles as preferences change faster and products along with their packaging go out of style. The need for quick delivery, traveling longer distances and different products all required packaging that could cater to their needs. The digital printing allowed a quicker production of the packing material with graphics that eye-catching to allow for the logistics and attraction elements to not go out of style. Digital printing can be used to print on any surface that goes hand in hand with that of off shaped packages i.e. which deviate from the traditional box-shaped packaging.  The key effect that digital printing has on the world of flexible packaging is the ability to print directly on a plastic surface. Therefore, there is an instant elimination of labels, which translates into the elimination of costs and saves time for the manufacturer as well. Automatically there is less waste, the ability to meet shorter production times and allows greater flexibility in terms of the design of the packaging. Digital printing and flexible packaging have now allowed the use of rapid clip that allows quick folding and unfolding of the packet-making it both easily accessible and easy to manufacture. Both digital printing and flexible packaging are two techniques that work closely together to form the best possible union for production.

So what is holding you back?

Rubeeflexpackaging is a premiere in digital printing services. Choose your design and start custom digital printing today!

The printing industry has been shaken to the core due to the development of new technology which allows the printing press to print without being in contact with the design. The tradition printing method of flexo-printing did not allow flexibility despite what the name suggested as it would require the press to stick to a specific design for mass production and not allow changes in the design itself. The inset of digital printing has given designers the freedom to be adventurous with their designs and to make minute changes at the drop of a hat. This means they are able to make their designs part of an interactive campaign that relies on printing based on the different data being obtained and converting it into prints. The Lays Company used the “summer days” campaigns to get their customers to submit photos of their summer holidays and then print them on each packet. Only digital printing allowed a marketing campaign of such magnitude to be successfully completed as a collaboration between production, designers, social media managers and more was an important factor here.

The market growth of digital printing packaging has also allowed packaging to be a source of protection of their brand. Designs have become a great source of equity and they must be protected in every possible way. Digital printing has increased the market share of a company by allowing companies to trace their products through the incorporation of GR codes or secret codes within the packaging. This has been particularly relevant for industries that deal with sensitive items such as the pharmaceutical industry. They are now able to trace any contraband usage by the codes embedded into the packaging which gives the companies great leverage over their competitors.  The end result produced by a digital printer is far more superior to that of produced by a traditional printer, the use of the newly pioneered inks are what makes digital printing a massive share of the packing industry.

Another reason why the digital printing market share has grown to cover approximately 70% of the industry is that it takes into account how short product life cycles are. Product life cycles in the retail industry have become shorter and shorter over the years and require major challenges in keeping up with the printing involved. As digital printing continues to find solutions to the problems presented by traditionally printing it is predicted to reach new heights of 21.35 billion in the coming years. The number will further increase as the traditional printing techniques become obsolete and reach ultimate wipeout. As the finished product produced through digital printing is of superior quality and with greater flexibility. Most commercial printers have realized how digital printing lowers the overhead costs and this financial incentive is enough for them to switch to them. The new market growth will witness many traditional printers to convert into digital printers that mean a shift in expertise and revenue flow will change dramatically within the industry, giving way to stronger competition and breaking hegemony of established printers.

At RubeeFlex we know that while rich, durable materials will protect your products, that’s not enough to make them stand out on a crowded shelf. For that extra bit of marketing magic, let us design your packaging for maximum impact.

Our artists can create eye-catching imagery and inspired text to complement every project. We’ll help you choose just the right texture, color, shape, size, material and closure style guaranteed to please customers and define your core brand.

So what is holding you back? Choose your style, size and start designing your digitally printed custom packaging to make a difference in today’s competitive market.

Call us at 516.274.8080 to connect with a RubeeRep today to talk options, place an order, or find answers to your most pressing packaging questions.

Digital printing revolutionized the packaging industry as it innovated the process of printing without contact with the printing press. The required image or design is directly set to the processes. The changes which can be made to the design and automation of the printing in digital printing have allowed easier and quicker solutions. The final product of digital printing has also brought more value as it allows a better quality of a finished image. The previous methods of using flexo-printing and the press set would compromise the resolution of the printed image with a longer economic run. Digital printing revolutionized all printing used in the industry and was not limited to the designing of labels. The billboards, brochures, flyers, and letterheads could not be all customized and presented with a better finish and resolution in comparison to their predecessors. Digital printing gave a better cost-benefit analysis as it eliminated the need to maintain high stock levels by not needing intensive setups.

The retail market is competitive to an exhaustive degree, with shorter product cycles which mean packaging has to keep up with the ever-changing speed of the retail industry. Not only is the product life shorter but they may also require individualized packaging which must be completed according to the design and not delay the manufacturing process. Thus, the flexibility of digital printing is unparalleled in terms of the results it gives. The number of colors and graphics used in combination in digital printing is limitless providing an endless array of possible designs to be formed. The new tech also allows corrections and amendments to be made without any penalty. The high coverage process allows a smoother change process within a limited period. Designers have also been pleased with the fact that digital printing allows small text and tone graphics without any extra costs or the need for separate machinery. This new technique has also done away with the need for labels as all relevant information can now be posted directed onto the container, as the pioneered technology has allowed most materials and shapes to be printed with the needed information directly. Digital printing has enabled greater protection of designs as well. This discourages replication and doubles as an anti-counterfeit technique. As the market is quick to replicate any successful design and offer it on less the amount it was originally marketed at.

This high demand for counterfeit products has made it necessary for designers to use digital printing that uses specific codes and specific inks that cannot be re-used unless express permission is provided.  Consumers also find this reassuring as they have no qualms about the authenticity of the products. This practice is particularly popular in the cosmetics industry which is a highly lucrative market for counterfeit products. Then, digital printing is just a new fancy way of printing things rather it allows a greater way to trace and keep track of products. The ink itself acts as a carrier of unique information which then can be read by software to keep track of individual items. Pharmaceutical companies are using this technique to combat fraudulent trading and trace where the products are sold.

Rubeeflexpackaging is premier in designing eye-catching and cost-effective digital printing solutions that provide the most value both for small and large businesses. RubeeFlex is also proud to provide quick, reliable lead times for every industry. We can keep pace with your unexpected schedule and help you meet launch deadlines without compromising quality.

So, What is holding you back?

Connect with a RubeeRep today to talk options, place an order, or find answers to your most pressing packaging questions or contact us at 516-274-8080

The packaging industry with the introduction of digital printing has become a dynamic hub of improvements and advances. Technology has allowed major innovations to take place in the industry at a staggering rate. The impact of these innovations is such that it allows changes to take place in the other areas of the company such as the relationship with suppliers, and services provided to customers. The most promising future of digital printing in packaging has been and shall continue to impact is that of personalization. Packaging traditionally was once a non-flexible element in the industry which could not be personalized, but digital printing will continue to revolutionize the packaging of any given product and marketing techniques.

Digital printing is here to stay and has firmly established its roots in the packaging industry. The packaging industry itself is a humongous industry boasting a net worth of more than $420 billion. Within this $420 billion worth industry, the Smithers report has outlined the labels segment to be alone worth more than $13 billion. If we were to compare the net worth in 2013 which was estimated at around $120 billion to have grown to the current mark of $420 shows the viability of this industry and how lucrative it is. The digital label industry was quick to understand the market gap and became a mature sub-sector to establish its domain. Although this sub-sector has reached maturity there is a future for the corrugated, flexible shape and cartons industry which is still reliant on the traditional packaging shapes. A growth rate of 13% is expected according to the report as pushing the net worth of the whole industry to a hefty $22 billion mark in the falling two years.

The industry is expected to bloom in different formats at a rate of 15% growth, which does not apply to the labels industry. The growth within this industry will continue to accelerate due to the possible avenues it opens for emotional engagement, generating larger revenue opportunities, incorporating innovation in the company, possibilities to launch campaigns, evolving business models and provide additional value to the customers. The future of digital printing will also boast of shorter economic runs, that allow for more versions to be produced yet the runs will be economic and provide a high-quality finish for each designated product.

One of the exciting things about digital printing has been the power of engagement which this innovation has provided to companies. Coca-cola was launched “Share a Coke with…” campaign which was made possible due to the power of digital printing in collaboration with different components of the company. Coca Cola was able to customize the labels on bottles, the cans and the skirting which holds the cans together. The ability to launch the campaign at a large scale and still provide the one-off designs was a clear tribute to the efficiency digital printing has provided to the packaging industry. In this fast-paced marketing world where every little element of differentiation is essential, digital print has and will continue to provide relief to companies by allowing both mass customization and versioning.

Rubeeflexpackaing is a leader in designing eye-catching custom product packaging.

So what is holding you back? Choose your style and start designing today!

Think back to your trip to the grocery store. Imagine yourself standing in an aisle and now look around you at the different colored packages that all have one aim i.e. to gain your attention. Sure you may choose a product based simply on the fact that you have using it for years now. Although, don’t overrule the chances of you selecting a different brand simply because they have better packaging in comparison to the brand you normally use.  Our brain is already bombarded with hundreds of stimuli and to deal with it the brain compartmentalizes stimuli into categories that they can access later. If you’re packaging is unable to stand out in the sea designs than it can be dubbed a failed design.

Packaging in the bygone era was wrapping up a loaf of bread in brown paper to protect it from any moisture. That very same loaf of bread is now packed preferably in biodegradable plastic, where it has to travel hundreds of miles for final consumption, the packaging has to have all the relevant information written on it, and the colors of the packaging must be bright enough to compete with their competitors. Thus, it would be a gross understatement to say that packaging is tricky business and requires some fiddling around.  Not only may customers skip your offering but they may form negative associations with your brand name. In their mind, your brand may be permanently stamped as product offerings which do not align with their values. Frankly, speaking they may be written off as “uncool” and filed away in the back dusty drawer of your brain. The packaging is your salesman that will scream out the values of your company.

The traditional printing never saw the shocks of thunder coming their way when digital printing first ambushed them in 1993. Commercial use of digital printing which allowed the use of vivid colors, different fonts and shorter processing times all meant that a revolution had occurred for the packaging industry. Marketers now had access to numerous designs which would not affect their manufacturing processes- enabling customization on large scales. Packaging before the onset of digital printing was mostly a non- interactive process whereby there was no input taken from the consumers in their design.

Yet, digital printing allowed the birth of an interactive process, where the consumers and the company both formed schemes to design the packaging. Lays was able to connect with their customers where they were asked to share a “lazy summer photo” which was then printed on a lays packet. If digital printing had not been pioneered mass scale packaging customization of lays packet wouldn’t have been possible. Digital printing is not limited to newer fancier graphics but they all a point of sales experience to be generated, using QR codes, 3D printing and augmented reality. Industry specialists have been known to be blown away by the consistent quality that the digital press can churn out in comparison to its conventional counterpart.

At RubeeFlex we can create eye-catching imagery and inspired text to complement every project. We’ll help you choose just the right texture, color, shape, size, material and closure style guaranteed to please customers and define your core brand.

So what are you waiting for? Connect with a RubeeRep today to talk options, place an order, or find answers to your most pressing digital printing questions.

Remember the time you bought something simply because the packaging was cute! Well, this phenomenon occurs more often than you think. Packaging used to be a container that holds the product and a sticker, which tells you what it is. In its raw form, the sole purpose of packaging was to ensure the product was protected and safely delivered to the customers. This definition evolved with the times as the industrial revolution brought products to be readily available and customers starting to edge towards the self-help culture.

The packaging is now, seen as a silent sales-man that can communicate all the values of the company with research reporting that more than 70% of consumers view packaging as an important factor in making their purchase decisions. Label design now must be both attractive and practical to be deemed, successful. Packaging if you think about it like the first impression you want to make on people. Companies that have a gift like packaging make their customers feel special which translates into more than 60% of people making repeated purchases.

Good packaging is a mark of the company being detail-oriented and possible even which would have good customer service and this can be communicated before customers having tired the product. Sure you will get other chances to redeem yourself but the opportunity is too good to lose and frankly in this competitive environment, unforgivable.

Having understood how important custom product packaging is, we need to look into what makes a good design and what should marketers keep in mind when in the designing process. The following factors are all beneficial for a designer to create the perfect packaging for their product:

1) Understand the Company

Before you even begin at the drawing board to design the custom product packaging, make sure, to fully understand the company. The company uses packaging to reflect their values and image. If at the starting point one is not clear about the said values then, the chances of creating a label and packaging true to the company are slim. Does the company want to give out a fun image, or are they a luxury brand in which the packaging should be a gift like, do they provide a masculine or feminine product or does the company want to project a minimalistic approach. Whatever the values of the company they should reflect in the packaging. All Apple products come in minimal packaging, which is a direct reflection of their products that emphasize clean, no-frills product design.

2) Understand the Practicalities

The custom product packaging has now become synonymous with being a tool through which to attract customers, yet at the core, packing serves to protect and facilitate the transport of a product. Therefore, if the product needs any special packaging features then they should be accounted, for in the design process. What kind of opening is best for the product? If it is liquid then must then does it need to be re-sealed. What kind of material could it use? Is it a perishable item or not, whether it needs to be microwave friendly or not, and are there and regulations to follow when designing the packaging.

3) Understand the Information that Needs to go on the Packaging

Packaging often designed to ensure that all the information required by law to place on it for consumer knowledge. Designing a label or packaging without first considering the information needs to go on it is positively suicidal-remember the famous Mcdonald’s lawsuit! As information written on labels, are, a highly sensitive matter, and could lead to litigation if not handled correctly. Information such as any warnings, possible side effects, usage instructions, ingredients, calories and more are now important information, which needs to be listed on the packaging before it is fit for consumption by law. Some products by default may need instructions written on them which specify how they need to be used.

 4) Understand How And Where It Will Be Sold

 Products that are sold on the internet versus products that are sold in stores have different packaging needs. Products sold in a store may require to be designed in a brighter color to compete with the other brands on the shelf while the ones sold online can rely on product photography to have a completely different design aesthetic. Features of design which do not allow a comfortable shelf placement is discouraged. As the store may find it burdensome to place the oddly shaped packages on their shelves, yet if the very same product was exclusively sold online then the shape would be acceptable. Cylindrical shaped boxes that may slide off the shelf or certain industry packaging such as shoes that come in rectangular boxes are all factors that need to be considered.

5) Understand the Importance of a Good Graphic Designer

Companies often try to act smart and cut corners by not hiring the most professional graphic designer in the market. They believe one is just as good as the other, and the designed product would not suffer from this. Yet the truth is that if a graphic designer is unable to understand your vision then the chances of them designing packaging and graphics will not be up to the mark. A graphic designer who can communicate with you, and you with him would be the perfect fit for the company. The key is to provide the designer with all the necessary information so that they could craft aesthetically appealing and eye-catching custom product packaging.

6) Understand the Environmental Impact

 Packaging that is eye-catching and painted in bright colors will catch the attention of your potential customer but it may catch attention for all the wrong reasons as well. In this environmentally charged environment, packaging that cannot be recycled, or uses excessive packaging is now considered a hazard to the environment. There is generally greater awareness about the harmful effects of the use of plastic and packaging that cannot be reused or recycled. Disregarding this fact could lead the company into hot waters and tarnish the company’s image. It is best to incorporate green packaging into the design to uphold the environment and not chance the wrath of customers.

7) Understand the Production Limitations

 On the drawing broad the packaging can look great but you need to consider the impact it will have on the production line when the design eventually has to be mass-produced. On paper, the design may look wonderful yet if it proves too problematic then the design is a hindrance to itself and needs to be rectified. Designs can prove to be problematic when they need skilled works to be assembled, new machinery to form, finicky bits that add time on the production line and colors which are not readily available causing a delay in production. Avoiding this problem is only possible if the production team is also included in the discussions concerning the designs.

8) Understand Who the Target Audience is

 When designing a custom product packaging it is extremely important to know your audience. We have already discussed understanding the company but it is equally important to understand the target audience. Their demographics, socio-economic bracket, and educational background are important features that must be considered. Chances of designing a package, which reflects the ideas of the targeted audience, will be an instant success. What are the emotions that the company wishes to evoke on the selected audience and is the designed product fulfilling that are all valid considerations when designing for the target audience. Millennials, boomers, generation Z have all different values and companies are aware of the differences between the generations therefore when targeting any particular audience they can cater to their specific needs.

9) Understand the Financial Implications

Good custom product packaging has almost become a buzzword, which is overkill at the time and the budget it drains can sometimes be not justified. Designing the packaging systematically should ideally bring additional value to the company and if it is not happening, then whether it is worth it is a question that needs to be asked. Understanding when a simple design can be beneficial for the presentation of the product is imperative in the grand scheme of things. It is wrong to think that all quirky designs are necessary and will attract a larger market share, as if it brings to real practical value then the financial implications of the design would be worthless.

10) Understand the Fonts 

 One would think that something as simple as the typography can be an easy hack for any designer or marketer. Yet the simpler the points the more likely they are forgotten by them. Fonts or colors used which inhibit a customers’ ability to read the information or the brand name can prove to be problematic, as then the customer will simply reach for the competitor with more legible writing on the packaging. The amount of information given on the packaging should also be weighed as a packaging filled to the brim with information that may overwhelm the buyer.

At RubeeFlex we know that while rich, durable materials will protect your products, that’s not enough to make them stand out on a crowded shelf. For that extra bit of marketing magic, let us design your packaging for maximum impact.

So do you want out of the box custom product packaging? Choose your custom product packaging style and start designing today!

If you are using Ziplock packaging for your products you have many options to choose from such as flat packaging, bottom gusset packaging or side gusset packaging depending upon the nature of your product. Some people say that it does not matter which type of packaging are you using for your product. But indeed it matters a lot on what type of package to use for your intended product so that to squeeze out the maximum benefit.

In this very article, we will dissect gusseted bags vs. flat bags packaging solutions to know more about them.

Gusseted Bags

The very first option is gusseted bags. Gusseted bags have taken modern supermarkets by storm. These bags speak for themselves. These bags have gussets which makes them both stand and expand when filled with the desired product. These bags occupy less space in the store shelf and can also be carried quite easily from one place to another. These bags have more flexibility to use. When used in stores or kitchens, literally you will see less cluttered around.

Flat Bags

The second option is the flat bags. All the edges of the bags are sealed off and cannot stand by itself. These bags offer less flexibility than the gusseted bags and as a result, they are the most space-efficient. The best thing about these bags is they are way more visually appealing than the other options and are great for packing lightweight products such as cookies and popcorns.

Moreover, they are considered more suitable for in-hand purchases. They are prone to damage when transporting around.

Gusseted Bags vs. Flat Bags: Which One to Choose?

We have gone through all the nuts and bolts of the Ziplock packaging solutions but still confused about which packaging solution do I choose?

If you are planning to fill lightweight products then the option of flat packaging will suit you the most. They will offer you more space and an aesthetic look both on the store’s shelves and in the kitchen.

But if you are planning to fill larger quantities of products then perhaps you should go with this option. The best thing about these bags is that they can withstand high temperatures during the shipping journey.


The packaging type plays an important rule when you are dealing with an eCommerce business. So you can utilize both gusseted bags and flat bags for your products. The first is for larger quantities while the latter is for lightweight products. And both will offer you visual and aesthetic look both in the store’s shelves and in the kitchen.


At RubeeFlex we know that while rich, durable materials will protect your products that are not enough to make them stand out on a crowded shelf. For that extra bit of marketing magic, let us design your packaging for maximum impact.

Ready to pack outside the box? Get a Free Quote Today to Start Your Custom Design.