Digital Printing vs. Rotogravure Printing: Which one is better?

Why is it important to understand the difference between digital printing vs. Rotogravure printing before you choose one over the other?

Let’s have a look over the differences between digital printing vs. Rotogravure printing one by one.

What is Digital Printing?

Digital printing does not use printing plates like Rotogravure printing, but instead, it uses a toner like used in laser printers or other large printers that uses liquid ink for printing. Digital printing takes an edge over Rotogravure printing when smaller quantities of bags are needed, for example, a food manufacturer who has 50 or 100 business packaging printing items and needs just minimal bags of each. The other added benefit of digital printing over Rotogravure printing is that it uses variable data. When there is a need that each piece needs a unique code, address and name digital printing is the perfect choice to go with. While Rotogravure printing does not have this capability to accommodate this need.

While there is no doubt that Rotogravure printing is more economical per each bag, we still can’t deny the fact that many businesses do not need large runs of 10,000 or more per each SKU, and for them, the best solution is digital printing.

What is Rotogravure Printing?

The rotogravure printing process is different from digital printing. Unlike toner in digital printing, an image is directly engraved onto the paper, box, or packaging in rotogravure printing. Rotogravure is a relief print process that uses an engraved, often metal, print plate to transfer a design by rolling through ink and onto the printing surface. In packaging, rotogravure printing is used most often to print on thin, flexible material like a stand-up pouch, film roll stock and so on.

What are the Advantages of Digital Printing?

  • There are no Printing Plates Costs.
  • Print only the amount you need, when you need it
  • Lower minimum quantities (as low as 300 – 1,000 pieces per print, depending on how many SKUs you have)
  • Variable data capability (names, addresses, codes or numbering can be done easily)
  • Improved technology has made digital quality acceptable for more uses

What are the Advantages of Rotogravure Printing?

  • Large quantities can be printed cost effectively
  • The more you print, the cheaper the price per piece becomes
  • A larger variety of material structure types with custom finishes can be used
  • Special custom inks such as metallic and Pantone colors are available
  • Highest possible printing quality, with greater detail and color fidelity

Which One is the Right Fit for my Next Project?

Rotogravure and digital are both useful printing methods. Each has particular benefits, depending on your project’s requirements. When you need larger runs of a project, Rotogravure printing is the way to go.

If a smaller run is needed either cause you are having too many SKU’s and can’t print 10,000 of each, or cause you to want to add a new item to your product line but want to try it first with smaller runs, digital printing is your solution. The best part is that as a business, your needs can be met with either of these choices, and the high-level of quality means you get a printed product that will make you look great!

Are you looking for stunning, eco-friendly and innovative packaging solutions for your products that stands you out in the shelf than your competitors? Then contact us here at Rubeeflexpackaging that is a leader in flexible and custom packaging solutions.

“Packaging is the art, science, and technology of designing and visualizing enclosing and protecting the products during transportation, storage, sale, and use “. Gone are the days when one would think that product is more important than packaging, as in these days there is a tough competing market out there which makes both the product and the packaging equally important to attract the customers. You can confidently say that beautiful packaging is the soul and identity of your product. The more attractive your product packaging is, the more it will attract the customers. It will glamourize your products. In today’s competitive market customers judge your products by how you package your products. If your packaging is bad customers will be hesitant to buy from you, so creating beautiful packaging for your products will not only entice the customers to buy your items, but they will also vouch for your products.

Function or Purpose:

The sole function or purpose of the product packaging is to protect your product from being damaged. It is meant to protect your product during the transportation from one place to another, or better said from manufacturer to retailer, but it also protects it all the way till and including on your customer’s shelves. Different products use different types of packages depending upon their nature, i.e. some would use boxes or cans while other items would use pouches.


Great product packaging makes your product super attractive to potential buyers. That’s why most of the companies these days conduct deep research on the product package design, color schemes and types of materials, and then decide what to be used.


These days packaging is increasingly used for brand positioning in this crowded market. When you use your logo, design theme, and other materials, it tells your brand story and helps in brand development.


The best thing about a beautiful product package design is that it can be used by marketers to persuade potential buyers to purchase a product. Most often it is designed in such a way so that it can communicate the brand’s message and identity. Mostly the brand’s logo and design themes are applied to the outer surface of the product packaging so that it can differentiate from the competitors.

Facilitates Purchase Decision:

Most of the product packaging we see today contain a lot more information about the product inside such as the ingredients used in that particular product and nutritional information that makes it super easy for the intended customers whether to buy it or not. This information on the outer surface of the product package helps in selling.

We at Rubee Flex Packaging have a great team of professionals which are here to help you select your packaging design or create one from the scratch if you don’t have yet any particular design in mind. The best thing is that our team of professionals know what sells in the market like a hot cake. With our advanced technology, we will create a stunning customized package for your products with your logo and design theme so that your products can stand out in the market better than your competitors.

Bio-Plastics is an alternative to traditional plastics. They are produced from the sustainable and renewable sources such as vegetable fats and oils, corn starch, straw, woodchips, food waste, etc. which makes it way easier to naturally break down after usage vs. the traditional plastics. They are strong and versatile and are 100% biodegradable that minimizes the chances to pollute the environment. Bio-plastics is sometimes also known as bio-degradable plastic which is slowly and gradually replacing the standard, or traditional plastics originated from the polymer or oil. They are accounted for approximately 0.2% of the global polymer market.


There is a range of applications of Bio-Plastics. They can be used for disposable items such as packaging, crockery foods & drinks, medicine, oils & lubes, etc. They offer the same or even higher performance than standard or traditional plastics. Many businesses nowadays prefer to use them over regular or traditional plastic due to its being eco-friendly and organic nature.

Advantages of Bio-Plastics:

Bio-Plastics offer a multitude of super advantages over standard or traditional plastic. Some of which are as follows;

  1. Bio-Plastics Reduces carbon footprint due to its organic nature.
  2. They do not need fossil fuels, while oil-based plastics needs it.
  3. They reduce CO2 emissions during the production process. It takes much less CO2 than the standard or traditional plastics.
  4. They consume less energy during the production process than traditional plastics.
  5. One of the best advantages of the Bio-Plastics is; it does not generate as much toxic run-off. They are completely safe and poses no harms at all.
  6. There is limited utilization of fossil fuels in Bio-Plastics.
  7. They are produced from organic sources that make it naturally break down, so it requires less landfill area.
  8. They are biodegradable and compostable.
  9. It’s quite amazing that they do not alter the flavour and smell of food they store.
  10. They are recyclable. They can be recycled to be used more resourcefully using less energy.
  11. They offer a variety of zero waste end of life options.
  12. No damaging health additives are contained in Bio-Plastics such as phthalates or bisphenol-A.
  13. They can be used in a variety of industries such as wrapping, packaging, pharma & medicine, foods & drinks, textile industry, agriculture and etc.

Rubeeflexpackaging offer many flexible packaging solutions that are durable, cost-effective and ensure strong visually appealing for your products in the super crowded market.

Contact us here for your further queries.

Our BioDegradable bags are made with the D2W additive which makes the bag 91% degrade after being on the air for 24 months. It would start to degrade after 18 months and until 24 months it would be 91% degraded and will just be like small crumbs of leaves in the winter months.

According to Wikipedia; every year approximately 500 billion to 1 trillion plastic bags are being used worldwide”, “Biodegradable bags are bags that are capable of being decomposed by bacteria or other living organisms.

Biodegradable bags are made from plant-based additives such as wheat or corn that can be easily absorbed by the earth once used that result in less waste and landfill, while on the other hand plastic bags are made from petroleum which takes a very long time to decompose or break down. Biodegradable plastic bags are the best option as the fast degradation makes it the most eco-friendly product.

Biodegradable Bags Take Less Time to Break Down

Biodegradable plastic bags literally take less amount of time to break and absorbed in the earth as compared to the plastic bags that are made from petroleum.

Takes Less Energy to Produce

Biodegradable bag requires less than half of energy to produce than their non-biodegradable counterparts. It would not be very off to say that biodegradable bags production uses 65 percent less energy than the production of non-biodegradable bags. So it is quite clear that in the same amount of energy more than double the amount of biodegradable bags can be produced.

Can be Recycled for Reuse

Biodegradable bags are recyclable and thus can be reused. AS we know that biodegradable bags are produced from biodegradable materials that breaks at a much quicker rate and is being absorbed quickly in the earth, so they can be reproduced in less energy for reuse.

Biodegradable bags are Eco-Friendly

They release a less amount of greenhouse gas and carbon gases during the manufacturing process that makes it very beneficial to the environment. They do less harm to the earth. Hence, they cause much less pollution to the environment.

Biodegradable bags are non-toxic

They are perfectly safe. They use no harmful materials or chemicals during their manufacturing process but instead uses organic materials that break and is being absorbed fastly in the earth. So these bags are the best option for today’s packaging industry.

Reduces Amount of Waste

Plastic makes up around 13 percent of the worlds waste stream, representing 32 million tons of waste. Only 9 percent of it goes into the recycling programs, and the rest goes to the landfill which takes up a huge space for quite a bit of time. While on the other hand, the biodegradable bags break and is being absorbed in the earth, so it reduces space waste and landfill which eases pressure on the waste stream.

Bottom Line, biodegradable bags makes an excellent choice for the future of this planet. They are not only eco-friendly but are also significant and very meaningful in the world of packaging.

Rubeeflexpackaging offer many flexible packaging solutions that are durable, cost-effective and ensure strong visually appealing for your products in the super crowded market. Contact us here for your further queries.

Advantages of Eco-Friendly Packaging: When it comes to packaging, the packaging industry has blown very fast through the whole world almost in every business industry. Every manufacturer or supplier tries their best to introduce the world’s best packaging innovations that are made with the best materials and flexible in different sizes, different colours and so on with affordable cost. One of the latest and hottest trends in the packaging industry these days is to produce sustainable and eco-friendly packaging solutions that are less harmful to the environment.

Eco-friendly packaging for your products has a number of advantages over others due to its reputation in the printing business industry and also the environment in which we live. When you are using eco-friendly packaging for your products, you are helping to reduce pollution.

Advantages of Eco-Friendly Packaging:

Do you want to know some of the significant advantages of eco-friendly packaging? If YES keep on reading;

Great for Environment:

The first advantage of the eco-friendly packaging is that they are great for the environment. These types of packaging are created from recycled and recyclable materials that reduce the waste of natural resources, and the process of manufacturing is very efficient as well. Soy ink which is the basic ingredient in manufacturing eco-friendly packaging has a low level of VOCs (Volatile Organic Compounds) which helps in building a better and safe environment.

Help You Save Money:

As its name suggests, eco-friendly packaging is created from recycled and recyclable materials that are durable and lasts long with much better quality. They might be considered a little more expensive to the other packaging, but it helps you save money in the long run for sure due to its extended lasting attribute.

 Improve Brand Image:

Branding plays a pivotal role in the success of any business from small to large. It distinguishes you from your counterparts. So we can say that eco-friendly packaging not only makes your brand image but also creates a positive impact on the consumer’s mind which results in increased sales.

Rubeeflexpackaging offer many flexible packaging solutions that are durable, cost-effective and ensure strong visually appealing for your products in the super crowded market. Contact us here for your further queries.

Sustainable Packaging Benefits: Sustainable packaging can be defined as “The type of packaging that is produced and used to improve sustainability.” The Sustainable Packaging Alliance (SPA) defines sustainable packaging as effective, efficient, cyclic, and safe. LCI or life cycle inventory and LCA or life cycle assessment are heavily used in such type of packaging so that to minimize the environmental impacts. In recent times, manufacturers and suppliers have put a lot of efforts to produce packaging that are sustainable and environmentally friendly.

Nowadays almost every business is turning towards eco-friendly and sustainable packaging in order to deliver a product that is light, durable, safe and environmentally friendly which is the ultimate purpose.

Sustainable Packaging Benefits:

Here are some of the sustainable packaging benefits are as under;

Sustainable Packaging Reduces Carbon Footprint:

Sustainable packaging reduces your carbon footprint. The moment you switch from carbon to recycled materials to produce sustainable packaging it has an immediate green effect on our environment.

Sustainable Packaging Boost Your Sales:

When you switch to sustainable packaging, it means that you not only care about your customers but also about the environment in which we live. It creates an affinity with your customers and makes them compelled to advocate your products, refer your brand to others and pay more for your products.

Sustainable Packaging Disposal Is Easy: 

If the packaging is clearly labelled sustainable you can then easily reuse it or dispose it into recycle bin.

Sustainable Packaging Saves You Money:

Sustainable packaging is light weighted and reduces the overall cost of shipping from one place to another.

Sustainable Packaging Improves Your Brand Image:

Sustainable packaging is produced using recycled and lightweight materials that are eco-friendly which creates a positive and healthy impact on your customer’s mind.


Rubeeflexpackaging offer many flexible packaging solutions that are durable, cost-effective and ensure strong visually appealing for your products in the super crowded market. Contact us here for your further queries.

Custom Packaging Benefits: As its name implies, custom packaging means designing custom crafted customized packaging around your product with your Company logo, package size, dimensions, and colours so that it can stand out well versus the competitor product, and represent your product with a strong branding message. Custom packaging presents your products or services visually appealing to the end consumers that results in trust and better sales which in today’s competitive world, most of the businesses prefer to have custom packaging rather than to select ready-made packaging or boxes which grabs much less attention of the end consumer while standing on the store shelf or so.

When it comes to useful packaging, it plays an important role in several categories of business industries ranging from Foods to Drinks, Medical, Pharmacy, Oils, Personal care, Natural and much more.

Custom Packaging Benefits:

Custom packaging offers multiple benefits over ready-made packaging and some of which are as under;

Sizes and Dimensions:

With Ready-Made packaging you will need to adjust your products way of packaging to fit the Box sizes available as they are not “one size fits all,” While with custom packaging, you can design and customize packaging as per the exact sizes and dimensions of your products which proves very useful in shipping and is cost effective as well. Having customized packaging for your products will add an extra level of protection while transporting your items from one place to another.

Custom Packaging Adds Value:

It creates a positive and lasting impact on your consumers and retailers about your products. When you design and print customized packaging boxes with your logo and colours, it makes it super attractive and attractive packaging attracts customers. With customized packaging, your customer’s thinks that you care both about your products and your customers so custom packaging should be the top priority of every business owner.

Helps in Brand Awareness:

Custom packaging helps in increasing brand awareness. Unlike plain boxes packaging, customized packaging enables you to be distinguished from other brands easily when loading and offloading the container.


Rubeeflexpackaging offers many flexible packaging solutions that are durable, cost-effective and ensure strong visually appealing for your products in the super crowded market. Contact us here for your further queries.

Flexible Packaging Market Size: Flexible packaging is a type of packaging that is made from many layers of plastic, aluminium, foil, and paper so that it can be easily shaped and changed as per the industry changing demands. Stand-up pouches, standing, gusseted and spouted bags are all types of flexible packaging. The best thing about flexible packaging is that they can be resealed, reused and recycled to minimize the waste, reduce the overall weight and extend the shelf life of the products especially the food products. Typically at a very lower cost, flexible packaging can be manufactured with lower warehousing and shipping cost when they are stored or transported from one place to another.

Flexible Packaging Growth Rate & Market Size

Flexible Packaging has shown tremendous growth in the premium packaging industry for the past couple of years. Flexible packaging has been one of the fastest growing sectors in the global business arena for the past 10 to 15 years. Flexible packaging technology has advanced over the past decade, and the consumers are showing so much interest in it due to its economic and eco-friendly nature, and have become a mainstay for many products.

Flexible Packaging Market Size in 2015:

The Global Demand for flexible packaging was valued at 210 Billion Dollars in 2015 according to a new market report by Smithers Pira.

Flexible Packaging Market Size in 2016:

The Global Flexible Packaging market size was valued at 221.82 Billion Dollars in 2016.

Flexible Packaging Market Size in 2017:

The Flexible Packaging Market was valued at 230.97 Billion Dollars in 2017.

Flexible Packaging Market Size in 2018:

Global Flexible Packaging Industry was valued at 231 Billion Dollars by 2018.

Flexible Packaging Market Size by 2020:

The Market is forecast to grow at an annual average rate of 3% reaching 248 Billion Dollars in 2020.

Flexible Packaging Market Size by 2022:

Flexible Packaging Market size is projected to be around 324 Billion Dollars by 2022.

Rubeeflexpackaging offer many flexible packaging solutions that are durable, cost-effective and ensure strong visually appealing for your products in the super crowded market. Contact us here for your further queries.

Flexible Packaging

Flexible Packaging can be defined as a type of packaging that can be readily shaped and changed. It uses less material and combines the best qualities of plastic, films, foil, and paper. Now a days it is used for the marketing of a vast array of products across the whole world.

Typically it is the best thing to not only minimize the waste but also to protect products from the heat and extend their shelf life, and that provides minimal protection. Due to the light-weight nature of flexible packaged items, they can be easily transported from one place to another without any obstacle. Flexible packaging is reusable, resalable and sustainable for a more extended period of time which saves a decent amount of money.

Rigid Packaging

Rigid packaging consists of cans, plastic boxes, glass container and cardboard that can’t be easily shaped or changed. Their protection might be quite good but at the same time, they are way heavier and more expensive than the flexible packaging counterpart.

Flexible Packaging versus Rigid Packaging

Both the flexible packaging and rigid packaging have broad uses in the packaging industry ranging from Foods & Drinks to Personal and Natural products. But sometimes they can be interchangeably used in the business market.

Below are some of the key differences between them:

  • When it comes to size and weight, rigid packaging weighs more than the flexible packaging because of the material used in the making of rigid packaging. As Rigid packaging is made from denser and thicker materials while flexible packaging is mostly made from plastic, film, foil, and paper which makes them less heavy than the rigid packaging.
  • Rigid packaging provides better protection against the heat and other barriers when compared to the other one.
  • Flexible packaged items are more durable and their shelf life is much longer than the rigid packaging.
  • Flexible packaging just bounces back when it falls off from the delivering vehicle during transportation or from the storing shelf, while rigid packaging dent and sometimes breaks when falling.
  • It is easy to customize flexible packaging items in any shape and finish with strong branding messaging while rigid packaging is not easily customizable and costs more when customizing.

Rubeeflexpackaging offer many packaging solutions that are durable, cost-effective and ensure strong visually appealing for your products in the super crowded market. Contact us here for your further queries.

What is Flexible Packaging?

Flexible Packaging Benefits: Flexible packaging is a type of packaging that can be easily shaped and changed into any bag or pouch depending upon the desired requirements.

It is the next big thing and is getting better and better day by day with wide adoption in the global market. Flexible packaging is made from plastic by using the latest manufacturing technology and that’s why there is no risk of breaking the bags or pouches but rather they bounce when they fell either from the vehicle or the shelf

Its popularity is growing by leaps and bounds and is equally loved both by the consumers and the business owners. Almost every business owner is embracing flexible packaging for their products due to their flexible and appealing structure and it has become the number one choice for many types of applications. It can be used almost for any industry ranging from food & drinks to pharma & medical, personal care and many more.

Flexible Packaging Benefits:

Flexible packaging has taken the global market by storm because of its many benefits over other packaging types such as rigid packaging. Here are some of the flexible packaging benefits;

  • Flexible packaging expands when products are put into it.
  • Flexible packaging is versatile that makes the product stands out on the shelf.
  • It is shipping friendly. They take up less space as compared to the rigid packaging while transporting.
  • It is highly customizable.
  • It is light-weight that can be easily carried, opened and stored.
  • It extends the shelf life of the products.
  • It proves to be a strong brand messaging.
  • It is great for user convenience.
  • Best for keeping the products afresh especially the food and dairy products.
  • It is Reusable.
  • It is totally Eco-Friendly.
  • It minimizes the production cost.
  • It uses less energy as compared to other packaging methods.
  • It is made from top quality materials approved by the FDA.
  • It is durable.
  • It is less wasteful as compared to rigid packaging.

Rubeeflexpackaging offer many flexible packaging solutions that are durable, cost-effective and ensure strong visually appealing for your products in the super crowded market. Contact us here for your further queries.