Remember the time you bought something simply because the packaging was cute! Well, this phenomenon occurs more often than you think. Packaging used to be a container that holds the product and a sticker, which tells you what it is. In its raw form, the sole purpose of packaging was to ensure the product was protected and safely delivered to the customers. This definition evolved with the times as the industrial revolution brought products to be readily available and customers starting to edge towards the self-help culture.

The packaging is now, seen as a silent sales-man that can communicate all the values of the company with research reporting that more than 70% of consumers view packaging as an important factor in making their purchase decisions. Label design now must be both attractive and practical to be deemed, successful. Packaging if you think about it like the first impression you want to make on people. Companies that have a gift like packaging make their customers feel special which translates into more than 60% of people making repeated purchases.

Good packaging is a mark of the company being detail-oriented and possible even which would have good customer service and this can be communicated before customers having tired the product. Sure you will get other chances to redeem yourself but the opportunity is too good to lose and frankly in this competitive environment, unforgivable.

Having understood how important custom product packaging is, we need to look into what makes a good design and what should marketers keep in mind when in the designing process. The following factors are all beneficial for a designer to create the perfect packaging for their product:

1) Understand the Company

Before you even begin at the drawing board to design the custom product packaging, make sure, to fully understand the company. The company uses packaging to reflect their values and image. If at the starting point one is not clear about the said values then, the chances of creating a label and packaging true to the company are slim. Does the company want to give out a fun image, or are they a luxury brand in which the packaging should be a gift like, do they provide a masculine or feminine product or does the company want to project a minimalistic approach. Whatever the values of the company they should reflect in the packaging. All Apple products come in minimal packaging, which is a direct reflection of their products that emphasize clean, no-frills product design.

2) Understand the Practicalities

The custom product packaging has now become synonymous with being a tool through which to attract customers, yet at the core, packing serves to protect and facilitate the transport of a product. Therefore, if the product needs any special packaging features then they should be accounted, for in the design process. What kind of opening is best for the product? If it is liquid then must then does it need to be re-sealed. What kind of material could it use? Is it a perishable item or not, whether it needs to be microwave friendly or not, and are there and regulations to follow when designing the packaging.

3) Understand the Information that Needs to go on the Packaging

Packaging often designed to ensure that all the information required by law to place on it for consumer knowledge. Designing a label or packaging without first considering the information needs to go on it is positively suicidal-remember the famous Mcdonald’s lawsuit! As information written on labels, are, a highly sensitive matter, and could lead to litigation if not handled correctly. Information such as any warnings, possible side effects, usage instructions, ingredients, calories and more are now important information, which needs to be listed on the packaging before it is fit for consumption by law. Some products by default may need instructions written on them which specify how they need to be used.

 4) Understand How And Where It Will Be Sold

 Products that are sold on the internet versus products that are sold in stores have different packaging needs. Products sold in a store may require to be designed in a brighter color to compete with the other brands on the shelf while the ones sold online can rely on product photography to have a completely different design aesthetic. Features of design which do not allow a comfortable shelf placement is discouraged. As the store may find it burdensome to place the oddly shaped packages on their shelves, yet if the very same product was exclusively sold online then the shape would be acceptable. Cylindrical shaped boxes that may slide off the shelf or certain industry packaging such as shoes that come in rectangular boxes are all factors that need to be considered.

5) Understand the Importance of a Good Graphic Designer

Companies often try to act smart and cut corners by not hiring the most professional graphic designer in the market. They believe one is just as good as the other, and the designed product would not suffer from this. Yet the truth is that if a graphic designer is unable to understand your vision then the chances of them designing packaging and graphics will not be up to the mark. A graphic designer who can communicate with you, and you with him would be the perfect fit for the company. The key is to provide the designer with all the necessary information so that they could craft aesthetically appealing and eye-catching custom product packaging.

6) Understand the Environmental Impact

 Packaging that is eye-catching and painted in bright colors will catch the attention of your potential customer but it may catch attention for all the wrong reasons as well. In this environmentally charged environment, packaging that cannot be recycled, or uses excessive packaging is now considered a hazard to the environment. There is generally greater awareness about the harmful effects of the use of plastic and packaging that cannot be reused or recycled. Disregarding this fact could lead the company into hot waters and tarnish the company’s image. It is best to incorporate green packaging into the design to uphold the environment and not chance the wrath of customers.

7) Understand the Production Limitations

 On the drawing broad the packaging can look great but you need to consider the impact it will have on the production line when the design eventually has to be mass-produced. On paper, the design may look wonderful yet if it proves too problematic then the design is a hindrance to itself and needs to be rectified. Designs can prove to be problematic when they need skilled works to be assembled, new machinery to form, finicky bits that add time on the production line and colors which are not readily available causing a delay in production. Avoiding this problem is only possible if the production team is also included in the discussions concerning the designs.

8) Understand Who the Target Audience is

 When designing a custom product packaging it is extremely important to know your audience. We have already discussed understanding the company but it is equally important to understand the target audience. Their demographics, socio-economic bracket, and educational background are important features that must be considered. Chances of designing a package, which reflects the ideas of the targeted audience, will be an instant success. What are the emotions that the company wishes to evoke on the selected audience and is the designed product fulfilling that are all valid considerations when designing for the target audience. Millennials, boomers, generation Z have all different values and companies are aware of the differences between the generations therefore when targeting any particular audience they can cater to their specific needs.

9) Understand the Financial Implications

Good custom product packaging has almost become a buzzword, which is overkill at the time and the budget it drains can sometimes be not justified. Designing the packaging systematically should ideally bring additional value to the company and if it is not happening, then whether it is worth it is a question that needs to be asked. Understanding when a simple design can be beneficial for the presentation of the product is imperative in the grand scheme of things. It is wrong to think that all quirky designs are necessary and will attract a larger market share, as if it brings to real practical value then the financial implications of the design would be worthless.

10) Understand the Fonts 

 One would think that something as simple as the typography can be an easy hack for any designer or marketer. Yet the simpler the points the more likely they are forgotten by them. Fonts or colors used which inhibit a customers’ ability to read the information or the brand name can prove to be problematic, as then the customer will simply reach for the competitor with more legible writing on the packaging. The amount of information given on the packaging should also be weighed as a packaging filled to the brim with information that may overwhelm the buyer.

At RubeeFlex we know that while rich, durable materials will protect your products, that’s not enough to make them stand out on a crowded shelf. For that extra bit of marketing magic, let us design your packaging for maximum impact.

So do you want out of the box custom product packaging? Choose your custom product packaging style and start designing today!

If you are using Ziplock packaging for your products you have many options to choose from such as flat packaging, bottom gusset packaging or side gusset packaging depending upon the nature of your product. Some people say that it does not matter which type of packaging are you using for your product. But indeed it matters a lot on what type of package to use for your intended product so that to squeeze out the maximum benefit.

In this very article, we will dissect gusseted bags vs. flat bags packaging solutions to know more about them.

Gusseted Bags

The very first option is gusseted bags. Gusseted bags have taken modern supermarkets by storm. These bags speak for themselves. These bags have gussets which makes them both stand and expand when filled with the desired product. These bags occupy less space in the store shelf and can also be carried quite easily from one place to another. These bags have more flexibility to use. When used in stores or kitchens, literally you will see less cluttered around.

Flat Bags

The second option is the flat bags. All the edges of the bags are sealed off and cannot stand by itself. These bags offer less flexibility than the gusseted bags and as a result, they are the most space-efficient. The best thing about these bags is they are way more visually appealing than the other options and are great for packing lightweight products such as cookies and popcorns.

Moreover, they are considered more suitable for in-hand purchases. They are prone to damage when transporting around.

Gusseted Bags vs. Flat Bags: Which One to Choose?

We have gone through all the nuts and bolts of the Ziplock packaging solutions but still confused about which packaging solution do I choose?

If you are planning to fill lightweight products then the option of flat packaging will suit you the most. They will offer you more space and an aesthetic look both on the store’s shelves and in the kitchen.

But if you are planning to fill larger quantities of products then perhaps you should go with this option. The best thing about these bags is that they can withstand high temperatures during the shipping journey.


The packaging type plays an important rule when you are dealing with an eCommerce business. So you can utilize both gusseted bags and flat bags for your products. The first is for larger quantities while the latter is for lightweight products. And both will offer you visual and aesthetic look both in the store’s shelves and in the kitchen.


At RubeeFlex we know that while rich, durable materials will protect your products that are not enough to make them stand out on a crowded shelf. For that extra bit of marketing magic, let us design your packaging for maximum impact.

Ready to pack outside the box? Get a Free Quote Today to Start Your Custom Design.

The packaging industry has flooded the market with a variety of packaging solutions from natural wooden containers to glass jars to plastic bags/pouches/bottles and now ultimately to gusseted bags. The world of packaging is changing and evolving more rapidly than one can imagine. Gone are the days when most of the products bought by customers were packaged and shipped in cloth and wooden packaging. Nowadays you can hardly see those packaging solutions and most modern businesses or supermarkets have abandoned them long ago.
These days you will see plastic packaging almost everywhere and in every business industry from food and drink, to oils and lubes and pharmacy, etc. Plastic has become the darling of the modern packaging industry.
Today many businesses use and prefer gusseted bags or pouches for many advantages they offer over another packaging. Here are in this article we will dissect some of the notable advantages of gusseted bags or pouches one by one.

It Stay Stand Erect

As you know that the bottom of the gusseted bags or pouches is flat that makes them stay stand erect when they are filled with the desired product. When a product is filled in the gusseted bag or pouch it skins to the bottom of the bag or pouch which does not need any external support to stand erect due to its heavy bottom.

It Occupies Less Space

As compared to the other plastic packaging solutions such as packs, jars, and bottles, gusseted bags or pouches take less space both in the store shelves and your kitchen which looks less cluttered.

It is Portable

Gusseted bags or pouches make it very easy to port them from one place to another due to its uniform weight distributions as compared to the other packaging solutions. Both the store owner and consumers can conveniently carry them around.

It Offers Variety

When you are up to select gusseted bags or pouches for your products, literally you will find a huge variety of gusseted flexible bags and pouches. You can choose between an infinite number of sizes, shapes and material selection.


Gusseted pouch bags or pouches are the best solutions for today’s modern business models and supermarkets who want to display their products stunningly on the shelves. So with gusseted bags, they can not only present their products in a visually appealing way but can also reduce the space taken. They can also be taken easily around.

At RubeeFlex we know that while rich, durable materials will protect your products that are not enough to make them stand out on a crowded shelf. For that extra bit of marketing magic, let us design your packaging for maximum impact.

Ready to pack outside the box? Get a Free Quote Today to Start Your Custom Design.

The demand and use of flexible packaging and flexible films have grown exponentially across the various business industries. Flexible packaging manufacturers are producing one of the best innovative packaging solutions for today’s modern supermarkets where it becomes difficult for online consumers not to employ these packaging solutions for their products. Flexible packaging film benefits are manifold such as versatility, customization, cost reduction, and consumer appeal.

Are you still wondering to integrate this form of packaging and squeeze out the maximum benefits from it? So, here in this very detailed article, we will dissect the top 5 flexible packaging film benefits one by one.

They are Versatile

When it comes to packaging, versatility plays a pivotal role or you can say it’s the key. With different options of flexible packaging available in the market, you can create packaging that can protect the bagged contents, stay resistive during shipment, stands high on its own on the shelf and attract consumers.

Flexible packaging films have been created for this very purpose keeping in mind the product requirements. They can resist, offer strength, stay durable and increased the shelf life of the products.

Stand-up bags or pouches are the best examples of flexible packaging films. They not only protect and keep food products safe but also attract consumers.

They are Customizable

Flexible packaging films are considered highly customizable depending upon the needs and specifications of your products. You can customize them according to your product sizes, shapes, dimensions, and other visual needs. They can be customized the way you want it and this provides you a real competitive advantage over your competitors.

Reduces Production Costs

One of the most added advantages of flexible packaging films is it reduces your production costs by minimizing the usage of materials during manufacturing. You can use it as per the exact size, shape, and dimensions of your product specifications and needs which results in a handsome amount of reduction costs.

 Promotes Reusability

The best thing with flexible packaging films is that they can be zip-locked, spouted, sealed or resealed after opening and usage that’s resulting in the reusability of the products. Today’s consumers want more and more but new ways to make their lives super convenience.

They are Eco-Friendly

Flexible packaging is sustainable and eco-friendly. Flexible packaging films consume less energy both during the manufacturing process and transportation. Thus resulting in less greenhouse effect. The sustainability, recyclability and waste reduction are inherent in flexible packaging results in an eco-friendly environment.

At RubeeFlex we know that while rich, durable materials will protect your products that are not enough to make them stand out on a crowded shelf. For that extra bit of marketing magic, let us design your packaging for maximum impact.

Ready to pack outside the box? Get a Free Quote Today to Start Your Custom Design.

With the increasing use of flexible packaging and flexible films across various industries, manufacturers of consumer goods are trying hard to adapt to new but more innovative ways of packaging that can appeal, protect, cut costs and extend the shelf life of the products especially the food items. So, over the past couple of years, we have seen a tremendous amount of increase in the adoption of barrier bags which has the potential to protect the inside content from oxygen, moisture so that it may not get spoiled. Some of the very common barrier bags available in the market are coffee and slider zipper pouches.

Still wondering what are barrier bags?

Simply put, the barrier bags are bags that are shaped and designed in such a way that the content within the bags stays fresh and protected from dirt, contamination, and vapor. They are usually made of heavy-duty plastic with smell proof properties. These bags are specially designed for food items but not limited to. They can also be used across other industries.

Types of Barriers Bags

There are several types of barriers bags that are used for various needs. Some of the most common types of barriers bags are;

  • Gusseted Bags
  • Clear Front Bags
  • Zipper Pouch Bags
  • Spouted Bags
  • Heat Seal Bags

Here at Rubeeflexpackaging, we produce some of the highest quality barriers bags that speak for itself. They are some of our top and most popular items to date. Our barriers bags are affordable, available in various sizes, smell-proof, protect the inside content from moisture and keep it fresh as long as it stays on the shelf. In the last but not least, our barriers bags are super safe and durable.

At RubeeFlex we know that while rich, durable materials will protect your products that are not enough to make them stand out on a crowded shelf. For that extra bit of marketing magic, let us design your packaging for maximum impact.

Ready to pack outside the box? Get a Free Quote Today to Start Your Custom Design.

Flexible packaging and flexible films have taken the business industry by storm in the past couple of years and its use is growing almost across every industry. Due to its flexibility in a packaging solution, it has become the number one choice of the business owners and the consumers as well. There are various types of flexible packaging films which are used in one way or the other to create unique packaging for different product needs ranging from pharm & medical to food & drinks to oils & lubes etc. When designing packaging for your products there are many variables and characters to consider so to best display and preserve your products. Different materials are used for different packaging solutions depending upon their characteristics including strength, durability, clarity, portability etc.

Below are the most commonly used flexible packaging films types that are used.

Flexible Packaging Film Types

1. Linear Low-Density Polyethylene:

When it comes to packaging films, the first type of film is linear low-density polyethylene. They are considered the most durable of all and offer a stronger and superior impact. So linear low-density polyethylene (LLDPE) is the most flexible plastic sheeting films.

2. Low-Density Polyethylene Films:

The second type of packaging film is low-density polythene films which are then touted as the industry standard for tensile strength, flexibility, and durability. They were introduced back in 1933.

3. High-Density Co-Ex Blend Polyethylene Film:

The third type is high-density co-ex blend polyethylene films. They are additive-free bag material with exceptional strength and clarity, thus making the number one choice for vacuum packaging applications such as food packaging.

4. Polypropylene Film:

The fourth type of packaging film is polypropylene films, which are considered great for retail packaging solutions. They offer excellent strength and clarity.

5. Polyester Laminated to Linear Low-Density Polyethylene:

The fifth type of flexible packaging films is polyester laminated to linear low-density polyethylene which is touted as the top option for gaining maximum brand impact. They are highly stiff and glossy.

6. Anti-Fog:

The sixth type of flexible packaging films is anti-fog which allows the inner contents of the packaging to be seen or remain visible from condensation.

7. Barrier or Co-Extruded Films:

The seventh type of flexible packaging films is a barrier or co-extruded film which is very specially designed and manufactured to protect the bagged contents from solvents, gases, aroma, and other flavors. They are very much resistive and strong films.

8. Opaque Films:

The eighth type of flexible packaging films is opaque films which are fully opaque and considered UV-resistant films. They are great for protecting and concealing the bagged contents from UV rays.

9. UV Protective Films:

They are the ninth type of flexible packaging films and are great for protecting the inner bagged contents from UV rays.

10. Static Dissipative Films:

This is the tenth type of flexible packaging films. They are designed and considered great for dissipating the static build-up in the bag.

11. Rust or Corrosion Inhibitor Films:

They are the eleventh type of films of flexible packaging films. They are designed to protect the bagged content against rust both during the shipment and in the store shelves.

12. Specialty Films:

The twelfth and the last film type of flexible packaging films are specialty films which are specifically designed and manufactured for unique packaging applications.



As you know that gusseted bags are best suited for larger quantities of products, but if you want to improve the product to product ratio of your products gusseted pouches and bags are the number one choice of the business industry. As compare to flag bags gusseted bags are great for lifting larger volume and weight.

However, gusseted bags or pouches have become the recommended stand up packaging choice for most of the brands across the business industry who wants more and more space so that to uniquely showcase their product features such as nutritional benefits and others.

We have already defined what gusset bag is and have also described the advantages of gusseted bags or pouches in detail. But here you need to know a little about it so that to have a view in your mind before delving into the very detail of this article.

So, in a nutshell, a “gusset” is an extra material that is added to a flexible bag or pouch to create an extra bit of more space. And that is gusset is either added to the sides of a bag or pouch or at the bottom of the bag or pouch.

Both of the styles provides an array of added advantages to consumers one over the other.

Side Gusset Bags

Inside gusset bags or pouches, an extra bit of gusset is added to the sides of a bag or pouch which makes it less box-shaped than the bottom gusset bags. Some business owners argue that they do not offer a visually appealing display in the shelf. But still, it proves an ample amount of space for showcasing features and branding purposes. Side gusset bags or pouches are considered great for food items such as dried fruit and snacks.

Bottom Gusset Bags

Compared to side gusset bags or pouches, bottom gusset bags or pouches are super stylish and versatile both in size and shape. They stand tall in the store shelves and showcase a stunning display which attracts the customer’s eyes. Overall, the size of the bottom gusset bags is larger than the side gusset bags even the same amount of product is filled in it. If you are planning to use bottom gusset bags for your products, then you will have both sides of the bag or pouch for your branding and marketing. Bottom gusset bags or pouches are mostly used for coffee, pet food, and confectionery products.


Both bag styles, whether it is sided gusset bags or pouches or bottom gusset bags or pouches are specifically manufactured to meet both your business and product’s needs. If you are dealing dried foods or snacks then side gusset bags or pouches are the best options, and if you are dealing in coffee products or pet food then bottom gusset bags or pouches is the great option.

Are you wondering what is gusset?

The gusset is basically an added material that is used to expand the capacity or volume of the bag.

So gusseted bags can be best defined as they are a type of bags that are expanded by adding extra material on left, right and the bottom of the bag to increase its volume.  They are durable and mostly used for bulky items. They are best for carrying candies, marbles, baked goods and more. The gussets on the side or bottom of the bags allow them to expand and stand. These bags are manufactured from polyethylene that complies with the rules and regulations of the FDA.

Gusseted bags have widely grown in popularity across various business industries due to their flexible, expandable, standable and affordable nature. Today’s industries in the country use these bags for their multitude of advantages.

Gusseted bags can be used almost in any industry from pharma to natural to personal care but they are often used for food and hardware items. They speak for themselves. Literally, there are hundreds of gusseted bags available in the market to choose from that are affordable and best for your wholesale business. These bags have the potential to take your packaging business to the next higher level.

Here at rubeeflexpackaging, we have a wide range of gusseted bags that can truly fulfill your product’s needs whether you deal in pharma, hardware, drinks or food business. Our bags are the most popular one. We offer them in various sizes, styles, and colors with low minimum.

We produce the following types of gusseted bags at rubeeflexpackaging solutions.

  1. Standard bags
  2. Flat bottom bags
  3. Stand up pouch bags
  4. Heavy-duty bags
  5. Clear printed bags
  6. Side gusseted poly bags
  7. Bottom gusseted poly bags
  8. Eco gusseted poly bags
  9. PE bags
  10. Heavy-duty square bottom bags
  11. Coffee bags
  12. Tin tie bags
  13. poly bags

Ziplock bags are one of the most popular types of bags which have a secure locking top that keeps the product clean within it. These bags are sealable, resealable, and versatile. These kind of bags are available in different dimensions, sizes, and colors. You can use them conveniently for various things to store, including freezing and deep-freezing food items, meat and vegetables, and many more. Its Ziplock seal at the top makes it much easier to seal and with that prevent oxygen or leakage so that the products within it stays protected and fresh for a longer period of time. Thats what makes Ziplock bags more useful and reusable.

Different business uses Ziplock bags in varied ways. They can be used for food, industrial, and commercial businesses. And it can be used for many different bag materials depending on your needs.

Virtually any product can be placed inside these bags to keep it protected and fresh during its transport to the final destination. Commonly most of the businesses use these bags for packaging and shipping small products.

The best thing about these bags is that they can be opened very easily, and so being sealed and resealed. And this is the reason that these products are very popular in the market.

You can find these Ziplock bags in the market with big dimension varieties. Because of its conveniences, it’s very popularly used compared to standard plastic zipper bags.

Simply put, Zip lock bags are unique of their kind. Both the FDA and USDA approves them.

When you are planning to order Zip lock bags for your next project keep in mind to look for quality. There are many companies in the market out there who are supplying Zip lock bags, but you should look for quality because the quality is highly important. Before ordering in bulk, ask for some samples to test.

If you are looking for high-quality Ziplock bags, Rubee Flex Packaging is here to fulfill the needs of your new hit products. Rubee Flex Packaging is a master in manufacturing top-notch flexible and custom packaging solutions for all types of businesses ranging from small to large.

Here at Rubee Flex Packaging prices are lower than the other suppliers in the market. Quality and 100% satisfaction is guaranteed.

Do you wonder how to choose the right type of packaging for your product?

YES. You should wonder because the market is flooded with a range of packaging solutions i.e. boxes, pouches, films, etc. So, it becomes very difficult to choose the best packaging for your product that can fit both your product and customer needs.

The packaging is the first thing that your customer sees. When it goes wrong it can prove to be very detrimental not only to your product but also to your brand that you are supposed to nurture. With wrong packaging, you can lose the trust of your customers. In short, your product packaging can make or break your whole business. Your product packaging could mean a lot to your business survival in the much crowded and competitive market. There is a power of influence when you package your product in a creative way that appeals to your customers. And creative product packaging keeps you distinguished from your competitors on the shelf.

So you need to give your product packaging some special attention in order to reap its multifold benefits in the course of your business and brand building.

When it comes to choosing the right packaging for your product, consider the following key factors.

Know Your Audience Very Well

When you are going to choose packaging for your product always try to keep your the intended audience at the forefront. after all, it’s your customers who will be attracted to your products when your product packaging is visually appealing.

Keeping the audience right the forefront will take your product success all along.

To attract your customers it is of paramount importance to research and understands them before taking any sort of packaging decision.

Here comes market research which is a great way to research your intended audience values and preferences that will help you in choosing the right type of packaging.

Think About Your Packaging Size

When it comes to product packaging, size matters a lot. Your product will come and ship in different sizes. So you have to keep a special focus on the size of your product packaging. Choosing the right size for your product is one of the major factors for the success of your product.

Think About Your Budget

Once you determine what is the right type of packaging for your product, here comes the scope of your budget.  It’s the budget that will tell what type of materials you can use in your product packaging and what to spend to craft stunning packaging design that will attract your customers.

The market is full of many packaging options, but flexible and eco-friendly the packaging is the best solution that can both protect your product and the environment. They are also cost effective if you are tight in the budget.

Finding the right balance what’s in your hand and what can you spend will largely affect the success of your project.

Think About Transportation

Like design, it is also very mandatory to consider that your product packaging should be made from such material that it can be easily transported from one place to another with little to no damage and with ease. If your product is fragile you will need to focus more on the materials of your packaging that is specifically designed for strength. When your product packaging is strong it will definitely reduce your overall cost.

Consider Your Packaging Material

When you are up to choosing the right packaging for your product try to keep in mind that packaging made from flexible and sustainable material would prove to be the best choice. Because flexible packaging will not only protect your product during transportation from place to another but will also increase its shelf life. Flexible packaging has taken the packaging market by storm. You can say that is has become today’s packaging norm. Every business from small to large whether it is food, drink, pharma or oils are incorporating flexible packaging into their business lasting brand impact.

Here at rubeeflexpackaging, we produce state of the art but the right type of packaging for your products that can excel and keep you distinguishing in the crowded market.