Digital printing revolutionized the packaging industry as it innovated the process of printing without contact with the printing press. The required image or design is directly set to the processes. The changes which can be made to the design and automation of the printing in digital printing have allowed easier and quicker solutions. The final product of digital printing has also brought more value as it allows a better quality of a finished image. The previous methods of using flexo-printing and the press set would compromise the resolution of the printed image with a longer economic run. Digital printing revolutionized all printing used in the industry and was not limited to the designing of labels. The billboards, brochures, flyers, and letterheads could not be all customized and presented with a better finish and resolution in comparison to their predecessors. Digital printing gave a better cost-benefit analysis as it eliminated the need to maintain high stock levels by not needing intensive setups.
The retail market is competitive to an exhaustive degree, with shorter product cycles which mean packaging has to keep up with the ever-changing speed of the retail industry. Not only is the product life shorter but they may also require individualized packaging which must be completed according to the design and not delay the manufacturing process. Thus, the flexibility of digital printing is unparalleled in terms of the results it gives. The number of colors and graphics used in combination in digital printing is limitless providing an endless array of possible designs to be formed. The new tech also allows corrections and amendments to be made without any penalty. The high coverage process allows a smoother change process within a limited period. Designers have also been pleased with the fact that digital printing allows small text and tone graphics without any extra costs or the need for separate machinery. This new technique has also done away with the need for labels as all relevant information can now be posted directed onto the container, as the pioneered technology has allowed most materials and shapes to be printed with the needed information directly. Digital printing has enabled greater protection of designs as well. This discourages replication and doubles as an anti-counterfeit technique. As the market is quick to replicate any successful design and offer it on less the amount it was originally marketed at.
This high demand for counterfeit products has made it necessary for designers to use digital printing that uses specific codes and specific inks that cannot be re-used unless express permission is provided. Consumers also find this reassuring as they have no qualms about the authenticity of the products. This practice is particularly popular in the cosmetics industry which is a highly lucrative market for counterfeit products. Then, digital printing is just a new fancy way of printing things rather it allows a greater way to trace and keep track of products. The ink itself acts as a carrier of unique information which then can be read by software to keep track of individual items. Pharmaceutical companies are using this technique to combat fraudulent trading and trace where the products are sold.
Rubeeflexpackaging is premier in designing eye-catching and cost-effective digital printing solutions that provide the most value both for small and large businesses. RubeeFlex is also proud to provide quick, reliable lead times for every industry. We can keep pace with your unexpected schedule and help you meet launch deadlines without compromising quality.
So, What is holding you back?
Connect with a RubeeRep today to talk options, place an order, or find answers to your most pressing packaging questions or contact us at 516-274-8080
Think back to your trip to the grocery store. Imagine yourself standing in an aisle and now look around you at the different colored packages that all have one aim i.e. to gain your attention. Sure you may choose a product based simply on the fact that you have using it for years now. Although, don’t overrule the chances of you selecting a different brand simply because they have better packaging in comparison to the brand you normally use. Our brain is already bombarded with hundreds of stimuli and to deal with it the brain compartmentalizes stimuli into categories that they can access later. If you’re packaging is unable to stand out in the sea designs than it can be dubbed a failed design.
Packaging in the bygone era was wrapping up a loaf of bread in brown paper to protect it from any moisture. That very same loaf of bread is now packed preferably in biodegradable plastic, where it has to travel hundreds of miles for final consumption, the packaging has to have all the relevant information written on it, and the colors of the packaging must be bright enough to compete with their competitors. Thus, it would be a gross understatement to say that packaging is tricky business and requires some fiddling around. Not only may customers skip your offering but they may form negative associations with your brand name. In their mind, your brand may be permanently stamped as product offerings which do not align with their values. Frankly, speaking they may be written off as “uncool” and filed away in the back dusty drawer of your brain. The packaging is your salesman that will scream out the values of your company.
The traditional printing never saw the shocks of thunder coming their way when digital printing first ambushed them in 1993. Commercial use of digital printing which allowed the use of vivid colors, different fonts and shorter processing times all meant that a revolution had occurred for the packaging industry. Marketers now had access to numerous designs which would not affect their manufacturing processes- enabling customization on large scales. Packaging before the onset of digital printing was mostly a non- interactive process whereby there was no input taken from the consumers in their design.
Yet, digital printing allowed the birth of an interactive process, where the consumers and the company both formed schemes to design the packaging. Lays was able to connect with their customers where they were asked to share a “lazy summer photo” which was then printed on a lays packet. If digital printing had not been pioneered mass scale packaging customization of lays packet wouldn’t have been possible. Digital printing is not limited to newer fancier graphics but they all a point of sales experience to be generated, using QR codes, 3D printing and augmented reality. Industry specialists have been known to be blown away by the consistent quality that the digital press can churn out in comparison to its conventional counterpart.
At RubeeFlex we can create eye-catching imagery and inspired text to complement every project. We’ll help you choose just the right texture, color, shape, size, material and closure style guaranteed to please customers and define your core brand.
So what are you waiting for? Connect with a RubeeRep today to talk options, place an order, or find answers to your most pressing digital printing questions.