Promoting a brand through attractive packaging ideas is an essential aspect of marketing and can significantly influence consumers’ purchasing decisions. Effective packaging not only protects the product but also serves as a marketing tool.
Here are some strategies that brands use to promote their products through attractive packaging:
Eye-catching Design: The design of the packaging should grab consumers’ attention. This includes the use of vibrant colors, interesting graphics, and compelling typography. The design should be consistent with the brand’s identity and message.
Unique Shape and Structure: Unconventional packaging shapes and structures can pique curiosity and set your product apart from the competition. Think about how Apple’s distinctive product packaging (like the iPhone box) stands out.
Branding Elements: Make sure your brand’s logo and name are prominently displayed on the packaging. This builds brand recognition and trust.
Storytelling: Use the packaging to tell a story about your brand or product. This can be through images, text, or even the packaging materials. For example, if you use sustainable materials, highlight this on the packaging.
Quality Materials: Choose high-quality materials for your packaging. Whether it’s the texture of the paper, the finish, or the feel, quality materials convey a sense of value and can make the product feel premium.
Clear Information: Ensure that essential information is easily accessible on the packaging. This includes product features, benefits, usage instructions, and nutritional information. Clarity and transparency build trust with consumers.
Eco-Friendly Packaging: Many consumers are now concerned about the environmental impact of packaging. Using eco-friendly materials and clearly communicating your commitment to sustainability can be a selling point.
Limited Editions: Creating limited edition packaging for special occasions or holidays can drive interest and urgency among consumers. It also encourages them to collect different versions of your product.
Functional Packaging: If your packaging serves a functional purpose beyond aesthetics, it can be a strong selling point. For example, resealable packaging for snacks or packaging that can be repurposed.
Emotional Connection: Connect with consumers on an emotional level. Consider how the packaging can trigger positive emotions or nostalgia.
Consistency Across Products: If you have multiple products, ensure that your packaging maintains a consistent look and feel. This makes it easier for consumers to identify your brand.
User-Generated Content: Encourage customers to share photos and videos of your products’ packaging on social media. User-generated content can be a powerful promotional tool.
Interactive Elements: Incorporate interactive elements like QR codes, augmented reality, or hidden messages that engage consumers and provide added value.
Testing and Feedback: Continuously test different packaging designs and gather feedback from consumers to refine and improve your packaging.
Legal Considerations: Ensure that your packaging complies with all legal requirements, including labeling regulations, trademarks, and safety standards.
Remember that the effectiveness of packaging can vary by industry, target audience, and product type. It’s crucial to conduct market research and understand your audience’s preferences to create packaging that resonates with them. Additionally, keep an eye on industry trends and innovations to stay ahead of the competition.
RubeeFlex Packaging offers top-quality packaging manufacturers and helps businesses to have desired wrapping options. RubeeFlex Packaging can provide the latest materials and designs, with certification from the Food Safety Department. We are a leading supplier for the manufacturers of edible items. Rubeeflex Packaging is known for sustainable packaging and offers the latest designs and customized solutions for each company’s market needs. Our wide range of categories, materials, and designs will give you options suitable for your business.
A large number of consumers are now looking for sustainable eco-friendly packaging, as the world is now getting aware of global warming. The fact is that awareness is on the increase and people are showing their interest in brands with eco-friendly products in their lineup. It is even hard to believe that people are also taking interest in the items packed with environment-friendly packaging materials.
If one is not convinced to make a shift to nature-friendly product packaging, take a look at the below-listed points. These points shall answer all your questions with practical & reasonable answers.
Reasons For Switching Over To Eco-Friendly Packaging
Primarily, the fundamental reason for switching over to sustainable packaging is the eco-friendly nature that helps in lowering the carbon footprint. This actually benefits nature and manufacturers can advertise their products as eco-friendly. This helps their products to get an edge over others and certify them as a trustworthy & eco-friendly manufacturer providing the latest tech in their products.
Secondly, waste disposal is hectic for a manufacturer as they have to abide by the ever-strict waste disposal rules. Switching to eco-friendly and biodegradable wrapping is a wise decision for the manufacturer as well as the buyer.
We have many examples right from a grocery delivery company to a big furniture company that has earned a tremendous amount of respect as well as popularity amongst its buyers as well as critics who are comparing them to their peers.
Most critics are praising the initiative as an eco-friendly move toward lowering the carbon footprint and helping mother nature breathe.
A Green Initiative By Brands
Many brands are taking initiatives and are taking steps to lower their carbon footprint. As a brand owner, you should take steps as this will help your sales touch north.
As these wise words “The Greener, the Better & Healthier” indicate that the future allows green products with a bright future. The green products will need green packaging solutions or else the purpose of turning a product into a green product dies.
Further, a green product attracts customer loyalty and it could be further incentivized by eco-friendly packaging. A few government organizations are offering subsidies or attracting lower taxes to products with sustainable green packaging. Apart from subsidies and lower taxes from the government, some private malls are offering benefits to the manufacturers to advertise their products on their shelves for free.
The list of benefits is endless for switching to green packaging. Manufacturers are switching to sustainable packaging due to government subsidies and ever-increasing stringent norms that are coming into effect so as to phase out the polluting products which depreciate the assets of mother nature.
Apart from the above benefits, sustainable green packaging is economical for manufacturers. There are myths that sustainable eco-friendly packaging is feasible for clothing ranges as they are not fragile and there is no question of contamination as in the case of food items. There are many food & beverage manufacturers who have taken a step forward into eco-friendly packaging.
Rubeeflex is taking this initiative of green revolution further and is helping various manufacturers with green packaging. Rubeeflex is a leader in eco-friendly packaging and can offer the maximum possible customizations and the latest designs in the green packaging industry. If you are actively looking for solutions for green packaging, then you can contact Rubeeflex to get a free quote customized for your needs.
If you are in a manufacturing or product-based business, you must be aware of the need and importance of flexible packaging. These wrapping methods not only offers safety to the edible item from physical harm but also maintains the freshness of the food for a longer time. Also, these packaging solutions have become the prime mode of advertisement and contribute to brand establishment in the market.
Today in this article we will discuss the importance of Flexible Packaging in the food & beverage industry. So, go through the complete write-up and get answers to all your queries regarding this topic.
Help Brands to Connect With Their Targeted Audience: Packaging acts as a communication bridge between the brand and the target audience. The quality and appealing design of wrappers attract more customers. And helps brands to get recognition among consumers. This is the reason why brands are equally focused on the quality of the inside product as well as its packaging and outer appearance.
Acts as an Indicator of Product Quality: Will you pick any food item from the grocery store if its packaging is not satisfactory? Most of us will say no because we believe wrapping is the indicator of inside product quality. And if we as consumers are not getting convinced to buy the particular food item after seeing its wrapping, then the survival of the product will be quite tough in the market. To avoid such circumstances, companies use flexible packaging solutions to make the product packaging eye-pleasing and attractive
Keep the Food Items Safe and Fresh: Flexible wrapping solutions preserve freshness and enhance flavour. These functional packaging options can efficiently handle all solid and liquid edible products with integrated spouts, handles, closures, and more.
Environment Friendly: Flexible packaging is getting global recognition. The food & beverage industry has started switching to these packaging solutions. Because these bags are not only reliable and durable but also eco-friendly which is the prime need of our ecology.
Cost-efficient: The best thing about these packaging bags, they are manufactured globally by many wrapping manufacturers. These market suppliers produce a wide range of varieties and help food & beverage businesses to get the preferable and desired packaging bags at the most cost-efficient price.
As we can see flexible packaging serves multiple purposes and offers an eco-friendly solution for edible items. So, if you are in the business of food & beverage and want to stand out in the market then you must focus on the food quality that you are serving along with its standard of packaging.
Rubeeflex Packaging is one of the most popular flexible packaging bags providers. They have experienced industry experts who maintain the market standards while manufacturing wrapping bags for businesses. Also, They pay attention to detail shown in every zipper, slider, meticulous stamp, sticker, spout, and score. So what are you waiting for? just visit the website and get instant assistance with your requirements.
The flexible packaging material manufacturers in the packaging industry have been adopting the latest technology. They also use innovative concepts coupled with state-of-the-art machinery to produce excellent quality flexible packaging material, which is further converted into qualitative packaging.
Being a customer, you sure know that the attractive packing of items draws the customer’s attention. In a shopping mall, an attractively & uniquely packed product placed on shelves catches the shoppers eye. You probably noticed that every product, including household items, food, eatables, consumer goods, beauty products, confectioneries, toys, and pharmaceuticals are packed in a way to differentiate it with all other, and that’s following this competitive market which is all about how well you present your product in the market, so people choose your brand among all available options.
Shoppers, in many cases, don’t even think to buy any item until and unless it seems eye-pleasing and attractive as well. Packaging also helps in enhancing productivity and product demand which creates & maintains a reputed brand image among consumers. In short, it helps in quick branding & easy marketing. It unveils product identity and also builds trust among buyers about the quality.
Today, we have many flexible packaging manufacturers, and they are manufacturing different sizes, shapes, and designs of this. Their wide range of packaging products helps in creating a long-lasting impression on customers. One can choose among them or can also give them their specific requirements. In addition to this, the demand for stand-up pouches has also been increased to a high level. The addition of plastic, metal, or glass layer inside the packaging saves the product from being spoiled.
Apart from brand promotion and productivity enhancement, there are many other advantages of it. These are:
- It doesn’t require you to add separate labels as you can print directly on the films, which saves a lot of time and money.
- Its renewable nature makes it Eco-friendly.
- It is lighter in weight and incurs less transportation cost.
- It helps when you don’t have enough budgets; you can accomplish this job by flexible packaging.
Like Laminated Bags, most flexible packaging manufacturers recycle their scraps and use them to make new products coverings. That contributes to the environmental conservation program. It attracts customers and binds their eyes to the product unless they pick it up for purchasing.
It caters to almost every industry, from food, agricultural, metal, beverages, spices, snacks, dry fruit to auto parts, automobiles, etc.
And lastly… Above all, it doesn’t make a hole in your pocket, as it all meets low pricing!
Undoubtedly the year 2020 was terrible for everyone. Who knew that the whole world would turn upside down due to the pandemic situation COVID-19? Everything so bizarre, with tallies of death, reports nightly worldwide, and hospitals overcrowded with patients, and even short-term mortuaries built to help cope with the crisis. A worldwide pandemic was an event beyond prediction and had possibly extreme significance.
As we are in the first quarter of 2021, some great packaging opportunities have come out of the pandemic situation. For boosting the business gracefully, it is good to adopt these packing trends.
Today, in this blog, we will look into the five packaging trends that changed the way businesses deal.
Online shopping is a trend that has boosted over the last few years. Even after the global unlock phase, there has been a distinguished upsurge in online shopping throughout numerous categories. As a result, retailers improved their eCommerce game to maintain a good position to gain the modern consumer’s trust. Moreover, there is a vast opportunity for progress in packaging for these online orders, increasing online buying.
Frozen Food Packaging
The food industry certainly witnessed some big challenges from the virus. This time also offered the food industry a big opportunity for growth regarding frozen food packaging applications. As it was a time industry as a whole is changing to meet the complex changes to its business representations, it is still looking for some apt solutions.
Choosing flexible packaging for frozen foods has become the need of the hour to meet the customers’ demands and boost revenue streams.
Without any doubt, eco-friendly packaging was not the concern that started with the pandemic but is one of the big packaging trends to watch in 2021. 2020 was a complex year for environmentally friendly packaging. Previous to the pandemic onset, several conscious buyers had been pushing numerous companies to adopt ecological packaging that came with less impact on the earth.
Groceries home delivery
More complications have added several safety protocols in several supermarkets globally; even numerous shoppers are opting to order their day-to-day use groceries online. With the facility of 2-hour doorstep delivery, many buyers are opting for these delivery services.
With this trend, many service providers are opting for what they feel is more eco-friendly.
Packaging for Pet Supplies
The furry friends need most of the home’s attention as people love to spend their time at home. Many consumers are buying pet supplies from ecommerce stores to ensure hygiene and packaging quality to take care of their pets.
With all of the enormous prospects for packaging supplies discussed in this blog, you may be looking for the best options to capitalize on these items. If you would like some assistance in designing the Flexible Packaging to grab the potential customers’ attention, connect with us. Our consultants help you understand the complete packaging procedure for your products.
Wondering how flexible packaging can help in improved sustainability?
Here is the answer.
“Flexible packaging is any packaging container or pouch that can be readily shaped or changed using minimal resources having less impact on the environment”.
Flexible packaging is leading the way in today’s innovative packaging industry to develop better packaging solutions for any type of business, from food and drinks to pharma, medical, oil and lubes, personal care and many more. Flexible packaging results in sustainable packaging or sustainability which is the ultimate goal or hallmark so that to minimize the carbon footprint, use less energy and fewer resources but still effective in every aspect. Flexible packaging makes products convenient, enjoyable and safer for the consumers and provides enhanced sustainability throughout the entire life cycle.
Flexible packaging is beneficial both for consumers and manufacturers alike. Here are some benefits for both of them.
Benefits for Consumers
- Flexible packaging is lightweight, easy to handle, carry and store.
- Flexible packaging extends the shelf life and reduces food waster due to its resealable top.
- Flexible packaging offers high visibility due to its transparent windows.
- Flexible packaging can be recycled or composted leaving zero waste in landfills.
Benefits for Manufacturers
- Flexible packaging requires less raw materials and energy to produce thus reducing the overall manufacturing costs.
- Less CO2 emissions are produced that makes it eco-friendly.
- Flexible packaging reduces high shipping costs during transportation from one place to the other because fewer trucks are needed to carry the load with less fuel consumption.
Flexible packaging stands out on store shelves that attract customers resulting in higher sales.
RubeeFlex is proud to provide quick, reliable lead times for every industry. It can keep pace with your unexpected schedule and help you meet launch deadlines without compromising quality.
Request a quote to start your custom digital printing today!
With the increasing use of flexible packaging and flexible films across various industries, manufacturers of consumer goods are trying hard to adapt to new but more innovative ways of packaging that can appeal, protect, cut costs and extend the shelf life of the products especially the food items. So, over the past couple of years, we have seen a tremendous amount of increase in the adoption of barrier bags which has the potential to protect the inside content from oxygen, moisture so that it may not get spoiled. Some of the very common barrier bags available in the market are coffee and slider zipper pouches.
Still wondering what are barrier bags?
Simply put, the barrier bags are bags that are shaped and designed in such a way that the content within the bags stays fresh and protected from dirt, contamination, and vapor. They are usually made of heavy-duty plastic with smell proof properties. These bags are specially designed for food items but not limited to. They can also be used across other industries.
Types of Barriers Bags
There are several types of barriers bags that are used for various needs. Some of the most common types of barriers bags are;
- Gusseted Bags
- Clear Front Bags
- Zipper Pouch Bags
- Spouted Bags
- Heat Seal Bags
Here at Rubeeflexpackaging, we produce some of the highest quality barriers bags that speak for itself. They are some of our top and most popular items to date. Our barriers bags are affordable, available in various sizes, smell-proof, protect the inside content from moisture and keep it fresh as long as it stays on the shelf. In the last but not least, our barriers bags are super safe and durable.
At RubeeFlex we know that while rich, durable materials will protect your products that are not enough to make them stand out on a crowded shelf. For that extra bit of marketing magic, let us design your packaging for maximum impact.
Ready to pack outside the box? Get a Free Quote Today to Start Your Custom Design.
Flexible packaging and flexible films have taken the business industry by storm in the past couple of years and its use is growing almost across every industry. Due to its flexibility in a packaging solution, it has become the number one choice of the business owners and the consumers as well. There are various types of flexible packaging films which are used in one way or the other to create unique packaging for different product needs ranging from pharm & medical to food & drinks to oils & lubes etc. When designing packaging for your products there are many variables and characters to consider so to best display and preserve your products. Different materials are used for different packaging solutions depending upon their characteristics including strength, durability, clarity, portability etc.
Below are the most commonly used flexible packaging films types that are used.
Flexible Packaging Film Types
1. Linear Low-Density Polyethylene:
When it comes to packaging films, the first type of film is linear low-density polyethylene. They are considered the most durable of all and offer a stronger and superior impact. So linear low-density polyethylene (LLDPE) is the most flexible plastic sheeting films.
2. Low-Density Polyethylene Films:
The second type of packaging film is low-density polythene films which are then touted as the industry standard for tensile strength, flexibility, and durability. They were introduced back in 1933.
3. High-Density Co-Ex Blend Polyethylene Film:
The third type is high-density co-ex blend polyethylene films. They are additive-free bag material with exceptional strength and clarity, thus making the number one choice for vacuum packaging applications such as food packaging.
4. Polypropylene Film:
The fourth type of packaging film is polypropylene films, which are considered great for retail packaging solutions. They offer excellent strength and clarity.
5. Polyester Laminated to Linear Low-Density Polyethylene:
The fifth type of flexible packaging films is polyester laminated to linear low-density polyethylene which is touted as the top option for gaining maximum brand impact. They are highly stiff and glossy.
The sixth type of flexible packaging films is anti-fog which allows the inner contents of the packaging to be seen or remain visible from condensation.
7. Barrier or Co-Extruded Films:
The seventh type of flexible packaging films is a barrier or co-extruded film which is very specially designed and manufactured to protect the bagged contents from solvents, gases, aroma, and other flavors. They are very much resistive and strong films.
8. Opaque Films:
The eighth type of flexible packaging films is opaque films which are fully opaque and considered UV-resistant films. They are great for protecting and concealing the bagged contents from UV rays.
9. UV Protective Films:
They are the ninth type of flexible packaging films and are great for protecting the inner bagged contents from UV rays.
10. Static Dissipative Films:
This is the tenth type of flexible packaging films. They are designed and considered great for dissipating the static build-up in the bag.
11. Rust or Corrosion Inhibitor Films:
They are the eleventh type of films of flexible packaging films. They are designed to protect the bagged content against rust both during the shipment and in the store shelves.
12. Specialty Films:
The twelfth and the last film type of flexible packaging films are specialty films which are specifically designed and manufactured for unique packaging applications.
Do you wonder how to choose the right type of packaging for your product?
YES. You should wonder because the market is flooded with a range of packaging solutions i.e. boxes, pouches, films, etc. So, it becomes very difficult to choose the best packaging for your product that can fit both your product and customer needs.
The packaging is the first thing that your customer sees. When it goes wrong it can prove to be very detrimental not only to your product but also to your brand that you are supposed to nurture. With wrong packaging, you can lose the trust of your customers. In short, your product packaging can make or break your whole business. Your product packaging could mean a lot to your business survival in the much crowded and competitive market. There is a power of influence when you package your product in a creative way that appeals to your customers. And creative product packaging keeps you distinguished from your competitors on the shelf.
So you need to give your product packaging some special attention in order to reap its multifold benefits in the course of your business and brand building.
When it comes to choosing the right packaging for your product, consider the following key factors.
Know Your Audience Very Well
When you are going to choose packaging for your product always try to keep your the intended audience at the forefront. after all, it’s your customers who will be attracted to your products when your product packaging is visually appealing.
Keeping the audience right the forefront will take your product success all along.
To attract your customers it is of paramount importance to research and understands them before taking any sort of packaging decision.
Here comes market research which is a great way to research your intended audience values and preferences that will help you in choosing the right type of packaging.
Think About Your Packaging Size
When it comes to product packaging, size matters a lot. Your product will come and ship in different sizes. So you have to keep a special focus on the size of your product packaging. Choosing the right size for your product is one of the major factors for the success of your product.
Think About Your Budget
Once you determine what is the right type of packaging for your product, here comes the scope of your budget. It’s the budget that will tell what type of materials you can use in your product packaging and what to spend to craft stunning packaging design that will attract your customers.
The market is full of many packaging options, but flexible and eco-friendly the packaging is the best solution that can both protect your product and the environment. They are also cost effective if you are tight in the budget.
Finding the right balance what’s in your hand and what can you spend will largely affect the success of your project.
Think About Transportation
Like design, it is also very mandatory to consider that your product packaging should be made from such material that it can be easily transported from one place to another with little to no damage and with ease. If your product is fragile you will need to focus more on the materials of your packaging that is specifically designed for strength. When your product packaging is strong it will definitely reduce your overall cost.
Consider Your Packaging Material
When you are up to choosing the right packaging for your product try to keep in mind that packaging made from flexible and sustainable material would prove to be the best choice. Because flexible packaging will not only protect your product during transportation from place to another but will also increase its shelf life. Flexible packaging has taken the packaging market by storm. You can say that is has become today’s packaging norm. Every business from small to large whether it is food, drink, pharma or oils are incorporating flexible packaging into their business lasting brand impact.
Here at rubeeflexpackaging, we produce state of the art but the right type of packaging for your products that can excel and keep you distinguishing in the crowded market.
Digital Printing vs. Rotogravure Printing: Which one is better?
Why is it important to understand the difference between digital printing vs. Rotogravure printing before you choose one over the other?
Let’s have a look over the differences between digital printing vs. Rotogravure printing one by one.
What is Digital Printing?
Digital printing does not use printing plates like Rotogravure printing, but instead, it uses a toner like used in laser printers or other large printers that uses liquid ink for printing. Digital printing takes an edge over Rotogravure printing when smaller quantities of bags are needed, for example, a food manufacturer who has 50 or 100 business packaging printing items and needs just minimal bags of each. The other added benefit of digital printing over Rotogravure printing is that it uses variable data. When there is a need that each piece needs a unique code, address and name digital printing is the perfect choice to go with. While Rotogravure printing does not have this capability to accommodate this need.
While there is no doubt that Rotogravure printing is more economical per each bag, we still can’t deny the fact that many businesses do not need large runs of 10,000 or more per each SKU, and for them, the best solution is digital printing.
What is Rotogravure Printing?
The rotogravure printing process is different from digital printing. Unlike toner in digital printing, an image is directly engraved onto the paper, box, or packaging in rotogravure printing. Rotogravure is a relief print process that uses an engraved, often metal, print plate to transfer a design by rolling through ink and onto the printing surface. In packaging, rotogravure printing is used most often to print on thin, flexible material like a stand-up pouch, film roll stock and so on.
What are the Advantages of Digital Printing?
- There are no Printing Plates Costs.
- Print only the amount you need, when you need it
- Lower minimum quantities (as low as 300 – 1,000 pieces per print, depending on how many SKUs you have)
- Variable data capability (names, addresses, codes or numbering can be done easily)
- Improved technology has made digital quality acceptable for more uses
What are the Advantages of Rotogravure Printing?
- Large quantities can be printed cost effectively
- The more you print, the cheaper the price per piece becomes
- A larger variety of material structure types with custom finishes can be used
- Special custom inks such as metallic and Pantone colors are available
- Highest possible printing quality, with greater detail and color fidelity
Which One is the Right Fit for my Next Project?
Rotogravure and digital are both useful printing methods. Each has particular benefits, depending on your project’s requirements. When you need larger runs of a project, Rotogravure printing is the way to go.
If a smaller run is needed either cause you are having too many SKU’s and can’t print 10,000 of each, or cause you to want to add a new item to your product line but want to try it first with smaller runs, digital printing is your solution. The best part is that as a business, your needs can be met with either of these choices, and the high-level of quality means you get a printed product that will make you look great!
Are you looking for stunning, eco-friendly and innovative packaging solutions for your products that stands you out in the shelf than your competitors? Then contact us here at Rubeeflexpackaging that is a leader in flexible and custom packaging solutions.