Have you ever picked a sandwich from a shop and wondered if it was fresh? Many will answer this question in a YES! It is obvious that while buying food items each consumer prefers a freshly packed product. And, the food industry knows the importance of the same & always looks for ways to offer freshly cooked food to buyers. Considering the demand and without compromising the quality factor, the packaging industry provides plastic film packaging solutions.

There are packaging service providers who are giving a variety of options to food & beverage. However, there are certain essential things to know when choosing the same. As, we all know not every plastic film packing in the market would be the right product to invest in. Therefore, before putting up your money & not risking the health of the consumers read the insightful details mentioned below.

There are different densities of film packaging materials that are suitable for different categories of food items.

For the bottles that store liquid such as water, juices, or milk, it is recommended to use high-density polyethylene. Furthermore, these are used in cereal box liners & in the retail sector for bags. They are sturdier and cannot easily be torn apart. In addition to the above, a solvent-resistant nature makes these a preferred choice among others.

Another one is the low density which while sealing involves heat. Next time, while you were buying bread, remember that it is packed by using low-density polyethylene. Moreover, the flexible lids which are convenient to use are also manufactured by utilizing the respective polyethylene.

Then comes polypropylene which generally are used in manufacturing the bottles that contain food & salad dressing liquids. The yogurt container that you pick from the stores also is molded with the respective material.

When it comes to keeping food fresh for longer hours which also demands a barrier from moisture,polystyrene is utilized. They are stiff & therefore cartons, plates, and cups are manufactured to pack the food items. This also makes transportation easy along with locking the freshness of eatables.

The film packaging materials, along with the density also vary in color and layers. There are packaging manufacturers using one technology or two, offering the options for materials. To avail, the respective solutions connect with the Rubeeflex Packaging team of experts. Their assistance will help in taking the right decision for your food and beverage business.

Consistent packaging design across various products creates a cohesive brand image and helps consumers easily recognize and associate your products with your brand. In summary, effective food packaging is a multifaceted tool that can positively impact consumer perception, differentiate your brand, and contribute to the overall success and marketability of your products. Investing in thoughtful and strategic packaging design is an essential aspect of brand development and marketing.

RubeeFlex offers top-quality packaging solutions and helps businesses to have desired wrapping options. Their wide range of categories will give you options suitable for your business.

There are packaging service providers who are giving a variety of options to food & beverage. However, there are certain essential things to know when choosing the same. As we all know not every plastic film packing in the market would be the right product to invest in. 

The different densities of packaging materials are suitable for various categories of food items.

For the bottles that store liquid such as water, juices, or milk, it is recommended to use high-density polyethylene. Furthermore, these are used in cereal box liners & the retail sector for bags. They are sturdier and cannot easily be torn apart. In addition to the above, a solvent-resistant nature makes these a preferred choice among others.

Another one is the low density which while sealing involves heat. Next time, while buying bread, remember to choose those being packed by using low-density polyethylene. Moreover, the flexible lids that are convenient to use are also manufactured utilizing the respective polyethylene.

Then comes polypropylene which generally is used in manufacturing the bottles that contain food & salad dressing liquids. The yogurt container picked from the stores is molded with the respective material.

Plastic-based packaging plays a crucial role in maintaining the freshness of food items through various mechanisms. Here are 10 ways how plastic-based packaging achieves this:

Barrier Protection: Plastic packaging forms a barrier that prevents oxygen, moisture, and other gases from permeating through, thus slowing down the oxidation process that leads to food spoilage.

Extended Shelf Life: By creating a controlled environment, plastic packaging helps extend the shelf life of food items, keeping them fresher for longer periods.

Protection from Contaminants: Plastic packaging provides a physical barrier that protects food from contaminants such as dust, dirt, and microorganisms, reducing the risk of spoilage and foodborne illnesses.

Modified Atmosphere Packaging (MAP): Some plastic packaging is designed to modify the atmosphere surrounding the food by adjusting the levels of oxygen, carbon dioxide, and nitrogen, which can inhibit microbial growth and enzymatic reactions that cause spoilage.

Moisture Control: Plastic packaging can regulate moisture levels by either blocking moisture from entering or allowing excess moisture to escape, depending on the specific requirements of the food product.

Temperature Control: Plastic packaging helps to insulate food items, maintaining optimal temperature conditions during storage and transportation, which is crucial for preserving freshness.

Protection from Light: Certain types of plastic packaging are designed to block out light, which can cause food to deteriorate due to photochemical reactions. This is particularly important for light-sensitive products like dairy and certain meats.

Tamper-Evidence Features: Many plastic packaging solutions include tamper-evidence features such as seals and closures, ensuring the integrity of the package and assuring consumers that the food inside is fresh and safe to consume.

Portion Control: Individual plastic packaging portions help maintain freshness by reducing exposure to air and contaminants. Once opened, the remaining portions remain sealed and protected until consumed.

Convenience Features: Plastic packaging often includes features such as resealable zippers and easy-to-open seals, allowing consumers to conveniently access the food while preserving its freshness between servings.


These methods demonstrate how plastic-based packaging serves as a versatile solution for preserving the freshness and quality of food items throughout the supply chain, from production to consumption. 

In a nutshell, product packaging is not just for keeping the product safe from outer hazards and keeping it fresh for a longer time. It is meant to serve various purposes which include advertisement of the product, the safety of the product, and brand establishment information. This is the reason why brands are quite obsessed with their product packaging and spend millions of dollars just to make it attractive and informative. You may contact Rubeeflex Packaging for the latest packaging solutions that are specifically designed for edible products.

In a shopping mall, an attractively & uniquely packed product placed on shelves catches the shoppers’ eye. You probably noticed that every product, including household items, food, eatables, consumer goods, beauty products, confectioneries, toys, and pharmaceuticals is packed in a way to differentiate it from its peer competition.

On the demand of manufacturers, packaging solution providers have started using innovative concepts coupled with state-of-the-art machinery to produce excellent quality flexible packaging material, which is further converted into qualitative packaging.

Switching to sustainable slider pouches offers several benefits for edible product manufacturers. 

Here are ten reasons why manufacturers are making this transition:

Environmental Responsibility: Sustainable slider pouches are typically made from eco-friendly materials, such as recyclable or compostable plastics, reducing the environmental impact of packaging and demonstrating a commitment to sustainability.

Reduced Carbon Footprint: Manufacturing sustainable slider pouches often requires fewer resources and generates fewer greenhouse gas emissions compared to traditional packaging materials, contributing to lower carbon footprints for edible product manufacturers.

Consumer Preference: Many consumers prioritize sustainability and seek out products with environmentally friendly packaging. By using sustainable slider pouches, manufacturers can appeal to environmentally conscious consumers and enhance their brand reputation.

Regulatory Compliance: With increasing regulations and mandates regarding packaging materials and environmental sustainability, using sustainable slider pouches can help edible product manufacturers ensure compliance with legal requirements and avoid penalties.

Cost Savings: While the initial investment in sustainable packaging may be higher, manufacturers can realize cost savings in the long term through reduced material usage, waste disposal costs, and potential incentives for adopting sustainable practices.

Innovative Branding: Sustainable slider pouches offer opportunities for creative branding and product differentiation. Manufacturers can highlight their commitment to sustainability through packaging design, messaging, and visual appeal, attracting consumer attention and loyalty.

Extended Shelf Life: Some sustainable packaging materials offer enhanced barrier properties, protecting edible products from moisture, oxygen, and light exposure, thereby extending shelf life and reducing food waste.

Supply Chain Resilience: Sustainable packaging materials may be sourced from renewable or recycled sources, diversifying supply chains and reducing dependence on finite resources, which can be vulnerable to supply chain disruptions or price fluctuations.

Corporate Social Responsibility (CSR): Adopting sustainable practices, including the use of sustainable slider pouches, aligns with corporate social responsibility initiatives and demonstrates a commitment to ethical business practices, benefiting both society and the environment.

Future-Proofing: As consumer preferences and regulatory requirements continue to evolve toward sustainability, investing in sustainable packaging solutions like slider pouches positions edible product manufacturers for long-term success and resilience in a changing market landscape.


Overall, transitioning to sustainable slider pouches can offer edible product manufacturers a competitive edge, cost savings, regulatory compliance, and enhanced brand reputation, while also contributing to environmental conservation and addressing consumer demand for sustainable packaging options.

Rubeeflex Packaging is one of the most popular sustainable slider pouch providers. Rubeeflex Packaging has experienced industry experts who maintain market standards while manufacturing wrapping bags for businesses. Also, They pay attention to the detail shown in every zipper, slider, meticulous stamp, sticker, spout, and score. So what are you waiting for? just visit the website and get instant assistance with your requirements.

Promoting a brand through attractive packaging ideas is an essential aspect of marketing and can significantly influence consumers’ purchasing decisions. Effective packaging not only protects the product but also serves as a marketing tool. 

Here are some strategies that brands use to promote their products through attractive packaging:

Eye-catching Design: The design of the packaging should grab consumers’ attention. This includes the use of vibrant colors, interesting graphics, and compelling typography. The design should be consistent with the brand’s identity and message.

Unique Shape and Structure: Unconventional packaging shapes and structures can pique curiosity and set your product apart from the competition. Think about how Apple’s distinctive product packaging (like the iPhone box) stands out.

Branding Elements: Make sure your brand’s logo and name are prominently displayed on the packaging. This builds brand recognition and trust.

Storytelling: Use the packaging to tell a story about your brand or product. This can be through images, text, or even the packaging materials. For example, if you use sustainable materials, highlight this on the packaging.

Quality Materials: Choose high-quality materials for your packaging. Whether it’s the texture of the paper, the finish, or the feel, quality materials convey a sense of value and can make the product feel premium.

Clear Information: Ensure that essential information is easily accessible on the packaging. This includes product features, benefits, usage instructions, and nutritional information. Clarity and transparency build trust with consumers.

Eco-Friendly Packaging: Many consumers are now concerned about the environmental impact of packaging. Using eco-friendly materials and clearly communicating your commitment to sustainability can be a selling point.

Limited Editions: Creating limited edition packaging for special occasions or holidays can drive interest and urgency among consumers. It also encourages them to collect different versions of your product.

Functional Packaging: If your packaging serves a functional purpose beyond aesthetics, it can be a strong selling point. For example, resealable packaging for snacks or packaging that can be repurposed.

Emotional Connection: Connect with consumers on an emotional level. Consider how the packaging can trigger positive emotions or nostalgia.

Consistency Across Products: If you have multiple products, ensure that your packaging maintains a consistent look and feel. This makes it easier for consumers to identify your brand.

User-Generated Content: Encourage customers to share photos and videos of your products’ packaging on social media. User-generated content can be a powerful promotional tool.

Interactive Elements: Incorporate interactive elements like QR codes, augmented reality, or hidden messages that engage consumers and provide added value.

Testing and Feedback: Continuously test different packaging designs and gather feedback from consumers to refine and improve your packaging.

Legal Considerations: Ensure that your packaging complies with all legal requirements, including labeling regulations, trademarks, and safety standards.

Remember that the effectiveness of packaging can vary by industry, target audience, and product type. It’s crucial to conduct market research and understand your audience’s preferences to create packaging that resonates with them. Additionally, keep an eye on industry trends and innovations to stay ahead of the competition.


RubeeFlex Packaging offers top-quality packaging manufacturers and helps businesses to have desired wrapping options. RubeeFlex Packaging can provide the latest materials and designs, with certification from the Food Safety Department. We are a leading supplier for the manufacturers of edible items. Rubeeflex Packaging is known for sustainable packaging and offers the latest designs and customized solutions for each company’s market needs. Our wide range of categories, materials, and designs will give you options suitable for your business.

A large number of consumers are now looking for sustainable eco-friendly packaging, as the world is now getting aware of global warming. The fact is that awareness is on the increase and people are showing their interest in brands with eco-friendly products in their lineup. It is even hard to believe that people are also taking interest in the items packed with environment-friendly packaging materials.

If one is not convinced to make a shift to nature-friendly product packaging, take a look at the below-listed points. These points shall answer all your questions with practical & reasonable answers.

Reasons For Switching Over To Eco-Friendly Packaging

Primarily, the fundamental reason for switching over to sustainable packaging is the eco-friendly nature that helps in lowering the carbon footprint. This actually benefits nature and manufacturers can advertise their products as eco-friendly. This helps their products to get an edge over others and certify them as a trustworthy & eco-friendly manufacturer providing the latest tech in their products.

Secondly, waste disposal is hectic for a manufacturer as they have to abide by the ever-strict waste disposal rules. Switching to eco-friendly and biodegradable wrapping is a wise decision for the manufacturer as well as the buyer.

We have many examples right from a grocery delivery company to a big furniture company that has earned a tremendous amount of respect as well as popularity amongst its buyers as well as critics who are comparing them to their peers.

Most critics are praising the initiative as an eco-friendly move toward lowering the carbon footprint and helping mother nature breathe.

A Green Initiative By Brands

Many brands are taking initiatives and are taking steps to lower their carbon footprint. As a brand owner, you should take steps as this will help your sales touch north.

As these wise words “The Greener, the Better & Healthier” indicate that the future allows green products with a bright future. The green products will need green packaging solutions or else the purpose of turning a product into a green product dies.

Further, a green product attracts customer loyalty and it could be further incentivized by eco-friendly packaging. A few government organizations are offering subsidies or attracting lower taxes to products with sustainable green packaging. Apart from subsidies and lower taxes from the government, some private malls are offering benefits to the manufacturers to advertise their products on their shelves for free.


The list of benefits is endless for switching to green packaging. Manufacturers are switching to sustainable packaging due to government subsidies and ever-increasing stringent norms that are coming into effect so as to phase out the polluting products which depreciate the assets of mother nature.

Apart from the above benefits, sustainable green packaging is economical for manufacturers. There are myths that sustainable eco-friendly packaging is feasible for clothing ranges as they are not fragile and there is no question of contamination as in the case of food items. There are many food & beverage manufacturers who have taken a step forward into eco-friendly packaging.

Rubeeflex is taking this initiative of green revolution further and is helping various manufacturers with green packaging. Rubeeflex is a leader in eco-friendly packaging and can offer the maximum possible customizations and the latest designs in the green packaging industry. If you are actively looking for solutions for green packaging, then you can contact Rubeeflex to get a free quote customized for your needs.

If you are in a manufacturing or product-based business, you must be aware of the need and importance of flexible packaging. These wrapping methods not only offers safety to the edible item from physical harm but also maintains the freshness of the food for a longer time. Also, these packaging solutions have become the prime mode of advertisement and contribute to brand establishment in the market.

Today in this article we will discuss the importance of Flexible Packaging in the food & beverage industry. So, go through the complete write-up and get answers to all your queries regarding this topic.

Help Brands to Connect With Their Targeted Audience: Packaging acts as a communication bridge between the brand and the target audience. The quality and appealing design of wrappers attract more customers. And helps brands to get recognition among consumers. This is the reason why brands are equally focused on the quality of the inside product as well as its packaging and outer appearance.

Acts as an Indicator of Product Quality: Will you pick any food item from the grocery store if its packaging is not satisfactory? Most of us will say no because we believe wrapping is the indicator of inside product quality. And if we as consumers are not getting convinced to buy the particular food item after seeing its wrapping, then the survival of the product will be quite tough in the market. To avoid such circumstances, companies use flexible packaging solutions to make the product packaging eye-pleasing and attractive

Keep the Food Items Safe and Fresh: Flexible wrapping solutions preserve freshness and enhance flavour. These functional packaging options can efficiently handle all solid and liquid edible products with integrated spouts, handles, closures, and more.

Environment Friendly: Flexible packaging is getting global recognition. The food & beverage industry has started switching to these packaging solutions. Because these bags are not only reliable and durable but also eco-friendly which is the prime need of our ecology.

Cost-efficient: The best thing about these packaging bags, they are manufactured globally by many wrapping manufacturers. These market suppliers produce a wide range of varieties and help food & beverage businesses to get the preferable and desired packaging bags at the most cost-efficient price.


As we can see flexible packaging serves multiple purposes and offers an eco-friendly solution for edible items. So, if you are in the business of food & beverage and want to stand out in the market then you must focus on the food quality that you are serving along with its standard of packaging.

Rubeeflex Packaging is one of the most popular flexible packaging bags providers. They have experienced industry experts who maintain the market standards while manufacturing wrapping bags for businesses. Also, They pay attention to detail shown in every zipper, slider, meticulous stamp, sticker, spout, and score. So what are you waiting for? just visit the website and get instant assistance with your requirements.

The flexible packaging material manufacturers in the packaging industry have been adopting the latest technology. They also use innovative concepts coupled with state-of-the-art machinery to produce excellent quality flexible packaging material, which is further converted into qualitative packaging.

Being a customer, you sure know that the attractive packing of items draws the customer’s attention. In a shopping mall, an attractively & uniquely packed product placed on shelves catches the shoppers eye. You probably noticed that every product, including household items, food, eatables, consumer goods, beauty products, confectioneries, toys, and pharmaceuticals are packed in a way to differentiate it with all other, and that’s following this competitive market which is all about how well you present your product in the market, so people choose your brand among all available options.

Shoppers, in many cases, don’t even think to buy any item until and unless it seems eye-pleasing and attractive as well. Packaging also helps in enhancing productivity and product demand which creates & maintains a reputed brand image among consumers. In short, it helps in quick branding & easy marketing. It unveils product identity and also builds trust among buyers about the quality.

Today, we have many flexible packaging manufacturers, and they are manufacturing different sizes, shapes, and designs of this. Their wide range of packaging products helps in creating a long-lasting impression on customers. One can choose among them or can also give them their specific requirements. In addition to this, the demand for stand-up pouches has also been increased to a high level. The addition of plastic, metal, or glass layer inside the packaging saves the product from being spoiled.

Apart from brand promotion and productivity enhancement, there are many other advantages of it. These are:

  • It doesn’t require you to add separate labels as you can print directly on the films, which saves a lot of time and money.
  • Its renewable nature makes it Eco-friendly.
  • It is lighter in weight and incurs less transportation cost.
  • It helps when you don’t have enough budgets; you can accomplish this job by flexible packaging.

Like Laminated Bags, most flexible packaging manufacturers recycle their scraps and use them to make new products coverings. That contributes to the environmental conservation program. It attracts customers and binds their eyes to the product unless they pick it up for purchasing.

It caters to almost every industry, from food, agricultural, metal, beverages, spices, snacks, dry fruit to auto parts, automobiles, etc.

And lastly… Above all, it doesn’t make a hole in your pocket, as it all meets low pricing!

Undoubtedly the year 2020 was terrible for everyone. Who knew that the whole world would turn upside down due to the pandemic situation COVID-19? Everything so bizarre, with tallies of death, reports nightly worldwide, and hospitals overcrowded with patients, and even short-term mortuaries built to help cope with the crisis. A worldwide pandemic was an event beyond prediction and had possibly extreme significance.

As we are in the first quarter of 2021, some great packaging opportunities have come out of the pandemic situation. For boosting the business gracefully, it is good to adopt these packing trends.

Today, in this blog, we will look into the five packaging trends that changed the way businesses deal.

E-commerce Packaging

Online shopping is a trend that has boosted over the last few years. Even after the global unlock phase, there has been a distinguished upsurge in online shopping throughout numerous categories. As a result, retailers improved their eCommerce game to maintain a good position to gain the modern consumer’s trust. Moreover, there is a vast opportunity for progress in packaging for these online orders, increasing online buying.

Frozen Food Packaging

The food industry certainly witnessed some big challenges from the virus. This time also offered the food industry a big opportunity for growth regarding frozen food packaging applications. As it was a time industry as a whole is changing to meet the complex changes to its business representations, it is still looking for some apt solutions.

Choosing flexible packaging for frozen foods has become the need of the hour to meet the customers’ demands and boost revenue streams.

Eco-Friendly Packaging

Without any doubt, eco-friendly packaging was not the concern that started with the pandemic but is one of the big packaging trends to watch in 2021. 2020 was a complex year for environmentally friendly packaging. Previous to the pandemic onset, several conscious buyers had been pushing numerous companies to adopt ecological packaging that came with less impact on the earth.

Groceries home delivery

More complications have added several safety protocols in several supermarkets globally; even numerous shoppers are opting to order their day-to-day use groceries online. With the facility of 2-hour doorstep delivery, many buyers are opting for these delivery services.

With this trend, many service providers are opting for what they feel is more eco-friendly.

Packaging for Pet Supplies

The furry friends need most of the home’s attention as people love to spend their time at home. Many consumers are buying pet supplies from ecommerce stores to ensure hygiene and packaging quality to take care of their pets.

With all of the enormous prospects for packaging supplies discussed in this blog, you may be looking for the best options to capitalize on these items. If you would like some assistance in designing the Flexible Packaging to grab the potential customers’ attention, connect with us. Our consultants help you understand the complete packaging procedure for your products.

Wondering how flexible packaging can help in improved sustainability?

Here is the answer.

“Flexible packaging is any packaging container or pouch that can be readily shaped or changed using minimal resources having less impact on the environment”.

Flexible packaging is leading the way in today’s innovative packaging industry to develop better packaging solutions for any type of business, from food and drinks to pharma, medical, oil and lubes, personal care and many more. Flexible packaging results in sustainable packaging or sustainability which is the ultimate goal or hallmark so that to minimize the carbon footprint, use less energy and fewer resources but still effective in every aspect. Flexible packaging makes products convenient, enjoyable and safer for the consumers and provides enhanced sustainability throughout the entire life cycle.

Flexible packaging is beneficial both for consumers and manufacturers alike.  Here are some benefits for both of them.

Benefits for Consumers

  • Flexible packaging is lightweight, easy to handle, carry and store.
  • Flexible packaging extends the shelf life and reduces food waster due to its resealable top.
  • Flexible packaging offers high visibility due to its transparent windows.
  • Flexible packaging can be recycled or composted leaving zero waste in landfills.

Benefits for Manufacturers

  • Flexible packaging requires less raw materials and energy to produce thus reducing the overall manufacturing costs.
  • Less CO2 emissions are produced that makes it eco-friendly.
  • Flexible packaging reduces high shipping costs during transportation from one place to the other because fewer trucks are needed to carry the load with less fuel consumption.

Flexible packaging stands out on store shelves that attract customers resulting in higher sales.

RubeeFlex is proud to provide quick, reliable lead times for every industry. It can keep pace with your unexpected schedule and help you meet launch deadlines without compromising quality.

Request a quote to start your custom digital printing today!

With the increasing use of flexible packaging and flexible films across various industries, manufacturers of consumer goods are trying hard to adapt to new but more innovative ways of packaging that can appeal, protect, cut costs and extend the shelf life of the products especially the food items. So, over the past couple of years, we have seen a tremendous amount of increase in the adoption of barrier bags which has the potential to protect the inside content from oxygen, moisture so that it may not get spoiled. Some of the very common barrier bags available in the market are coffee and slider zipper pouches.

Still wondering what are barrier bags?

Simply put, the barrier bags are bags that are shaped and designed in such a way that the content within the bags stays fresh and protected from dirt, contamination, and vapor. They are usually made of heavy-duty plastic with smell proof properties. These bags are specially designed for food items but not limited to. They can also be used across other industries.

Types of Barriers Bags

There are several types of barriers bags that are used for various needs. Some of the most common types of barriers bags are;

  • Gusseted Bags
  • Clear Front Bags
  • Zipper Pouch Bags
  • Spouted Bags
  • Heat Seal Bags

Here at Rubeeflexpackaging, we produce some of the highest quality barriers bags that speak for itself. They are some of our top and most popular items to date. Our barriers bags are affordable, available in various sizes, smell-proof, protect the inside content from moisture and keep it fresh as long as it stays on the shelf. In the last but not least, our barriers bags are super safe and durable.

At RubeeFlex we know that while rich, durable materials will protect your products that are not enough to make them stand out on a crowded shelf. For that extra bit of marketing magic, let us design your packaging for maximum impact.

Ready to pack outside the box? Get a Free Quote Today to Start Your Custom Design.