Flexible packaging and flexible films have taken the business industry by storm in the past couple of years and its use is growing almost across every industry. Due to its flexibility in a packaging solution, it has become the number one choice of the business owners and the consumers as well. There are various types of flexible packaging films which are used in one way or the other to create unique packaging for different product needs ranging from pharm & medical to food & drinks to oils & lubes etc. When designing packaging for your products there are many variables and characters to consider so to best display and preserve your products. Different materials are used for different packaging solutions depending upon their characteristics including strength, durability, clarity, portability etc.

Below are the most commonly used flexible packaging films types that are used.

Flexible Packaging Film Types

1. Linear Low-Density Polyethylene:

When it comes to packaging films, the first type of film is linear low-density polyethylene. They are considered the most durable of all and offer a stronger and superior impact. So linear low-density polyethylene (LLDPE) is the most flexible plastic sheeting films.

2. Low-Density Polyethylene Films:

The second type of packaging film is low-density polythene films which are then touted as the industry standard for tensile strength, flexibility, and durability. They were introduced back in 1933.

3. High-Density Co-Ex Blend Polyethylene Film:

The third type is high-density co-ex blend polyethylene films. They are additive-free bag material with exceptional strength and clarity, thus making the number one choice for vacuum packaging applications such as food packaging.

4. Polypropylene Film:

The fourth type of packaging film is polypropylene films, which are considered great for retail packaging solutions. They offer excellent strength and clarity.

5. Polyester Laminated to Linear Low-Density Polyethylene:

The fifth type of flexible packaging films is polyester laminated to linear low-density polyethylene which is touted as the top option for gaining maximum brand impact. They are highly stiff and glossy.

6. Anti-Fog:

The sixth type of flexible packaging films is anti-fog which allows the inner contents of the packaging to be seen or remain visible from condensation.

7. Barrier or Co-Extruded Films:

The seventh type of flexible packaging films is a barrier or co-extruded film which is very specially designed and manufactured to protect the bagged contents from solvents, gases, aroma, and other flavors. They are very much resistive and strong films.

8. Opaque Films:

The eighth type of flexible packaging films is opaque films which are fully opaque and considered UV-resistant films. They are great for protecting and concealing the bagged contents from UV rays.

9. UV Protective Films:

They are the ninth type of flexible packaging films and are great for protecting the inner bagged contents from UV rays.

10. Static Dissipative Films:

This is the tenth type of flexible packaging films. They are designed and considered great for dissipating the static build-up in the bag.

11. Rust or Corrosion Inhibitor Films:

They are the eleventh type of films of flexible packaging films. They are designed to protect the bagged content against rust both during the shipment and in the store shelves.

12. Specialty Films:

The twelfth and the last film type of flexible packaging films are specialty films which are specifically designed and manufactured for unique packaging applications.



Do you wonder how to choose the right type of packaging for your product?

YES. You should wonder because the market is flooded with a range of packaging solutions i.e. boxes, pouches, films, etc. So, it becomes very difficult to choose the best packaging for your product that can fit both your product and customer needs.

The packaging is the first thing that your customer sees. When it goes wrong it can prove to be very detrimental not only to your product but also to your brand that you are supposed to nurture. With wrong packaging, you can lose the trust of your customers. In short, your product packaging can make or break your whole business. Your product packaging could mean a lot to your business survival in the much crowded and competitive market. There is a power of influence when you package your product in a creative way that appeals to your customers. And creative product packaging keeps you distinguished from your competitors on the shelf.

So you need to give your product packaging some special attention in order to reap its multifold benefits in the course of your business and brand building.

When it comes to choosing the right packaging for your product, consider the following key factors.

Know Your Audience Very Well

When you are going to choose packaging for your product always try to keep your the intended audience at the forefront. after all, it’s your customers who will be attracted to your products when your product packaging is visually appealing.

Keeping the audience right the forefront will take your product success all along.

To attract your customers it is of paramount importance to research and understands them before taking any sort of packaging decision.

Here comes market research which is a great way to research your intended audience values and preferences that will help you in choosing the right type of packaging.

Think About Your Packaging Size

When it comes to product packaging, size matters a lot. Your product will come and ship in different sizes. So you have to keep a special focus on the size of your product packaging. Choosing the right size for your product is one of the major factors for the success of your product.

Think About Your Budget

Once you determine what is the right type of packaging for your product, here comes the scope of your budget.  It’s the budget that will tell what type of materials you can use in your product packaging and what to spend to craft stunning packaging design that will attract your customers.

The market is full of many packaging options, but flexible and eco-friendly the packaging is the best solution that can both protect your product and the environment. They are also cost effective if you are tight in the budget.

Finding the right balance what’s in your hand and what can you spend will largely affect the success of your project.

Think About Transportation

Like design, it is also very mandatory to consider that your product packaging should be made from such material that it can be easily transported from one place to another with little to no damage and with ease. If your product is fragile you will need to focus more on the materials of your packaging that is specifically designed for strength. When your product packaging is strong it will definitely reduce your overall cost.

Consider Your Packaging Material

When you are up to choosing the right packaging for your product try to keep in mind that packaging made from flexible and sustainable material would prove to be the best choice. Because flexible packaging will not only protect your product during transportation from place to another but will also increase its shelf life. Flexible packaging has taken the packaging market by storm. You can say that is has become today’s packaging norm. Every business from small to large whether it is food, drink, pharma or oils are incorporating flexible packaging into their business lasting brand impact.

Here at rubeeflexpackaging, we produce state of the art but the right type of packaging for your products that can excel and keep you distinguishing in the crowded market.



Digital Printing vs. Rotogravure Printing: Which one is better?

Why is it important to understand the difference between digital printing vs. Rotogravure printing before you choose one over the other?

Let’s have a look over the differences between digital printing vs. Rotogravure printing one by one.

What is Digital Printing?

Digital printing does not use printing plates like Rotogravure printing, but instead, it uses a toner like used in laser printers or other large printers that uses liquid ink for printing. Digital printing takes an edge over Rotogravure printing when smaller quantities of bags are needed, for example, a food manufacturer who has 50 or 100 business packaging printing items and needs just minimal bags of each. The other added benefit of digital printing over Rotogravure printing is that it uses variable data. When there is a need that each piece needs a unique code, address and name digital printing is the perfect choice to go with. While Rotogravure printing does not have this capability to accommodate this need.

While there is no doubt that Rotogravure printing is more economical per each bag, we still can’t deny the fact that many businesses do not need large runs of 10,000 or more per each SKU, and for them, the best solution is digital printing.

What is Rotogravure Printing?

The rotogravure printing process is different from digital printing. Unlike toner in digital printing, an image is directly engraved onto the paper, box, or packaging in rotogravure printing. Rotogravure is a relief print process that uses an engraved, often metal, print plate to transfer a design by rolling through ink and onto the printing surface. In packaging, rotogravure printing is used most often to print on thin, flexible material like a stand-up pouch, film roll stock and so on.

What are the Advantages of Digital Printing?

  • There are no Printing Plates Costs.
  • Print only the amount you need, when you need it
  • Lower minimum quantities (as low as 300 – 1,000 pieces per print, depending on how many SKUs you have)
  • Variable data capability (names, addresses, codes or numbering can be done easily)
  • Improved technology has made digital quality acceptable for more uses

What are the Advantages of Rotogravure Printing?

  • Large quantities can be printed cost effectively
  • The more you print, the cheaper the price per piece becomes
  • A larger variety of material structure types with custom finishes can be used
  • Special custom inks such as metallic and Pantone colors are available
  • Highest possible printing quality, with greater detail and color fidelity

Which One is the Right Fit for my Next Project?

Rotogravure and digital are both useful printing methods. Each has particular benefits, depending on your project’s requirements. When you need larger runs of a project, Rotogravure printing is the way to go.

If a smaller run is needed either cause you are having too many SKU’s and can’t print 10,000 of each, or cause you to want to add a new item to your product line but want to try it first with smaller runs, digital printing is your solution. The best part is that as a business, your needs can be met with either of these choices, and the high-level of quality means you get a printed product that will make you look great!

Are you looking for stunning, eco-friendly and innovative packaging solutions for your products that stands you out in the shelf than your competitors? Then contact us here at Rubeeflexpackaging that is a leader in flexible and custom packaging solutions.

Flexible Packaging Market Size: Flexible packaging is a type of packaging that is made from many layers of plastic, aluminium, foil, and paper so that it can be easily shaped and changed as per the industry changing demands. Stand-up pouches, standing, gusseted and spouted bags are all types of flexible packaging. The best thing about flexible packaging is that they can be resealed, reused and recycled to minimize the waste, reduce the overall weight and extend the shelf life of the products especially the food products. Typically at a very lower cost, flexible packaging can be manufactured with lower warehousing and shipping cost when they are stored or transported from one place to another.

Flexible Packaging Growth Rate & Market Size

Flexible Packaging has shown tremendous growth in the premium packaging industry for the past couple of years. Flexible packaging has been one of the fastest growing sectors in the global business arena for the past 10 to 15 years. Flexible packaging technology has advanced over the past decade, and the consumers are showing so much interest in it due to its economic and eco-friendly nature, and have become a mainstay for many products.

Flexible Packaging Market Size in 2015:

The Global Demand for flexible packaging was valued at 210 Billion Dollars in 2015 according to a new market report by Smithers Pira.

Flexible Packaging Market Size in 2016:

The Global Flexible Packaging market size was valued at 221.82 Billion Dollars in 2016.

Flexible Packaging Market Size in 2017:

The Flexible Packaging Market was valued at 230.97 Billion Dollars in 2017.

Flexible Packaging Market Size in 2018:

Global Flexible Packaging Industry was valued at 231 Billion Dollars by 2018.

Flexible Packaging Market Size by 2020:

The Market is forecast to grow at an annual average rate of 3% reaching 248 Billion Dollars in 2020.

Flexible Packaging Market Size by 2022:

Flexible Packaging Market size is projected to be around 324 Billion Dollars by 2022.

Rubeeflexpackaging offer many flexible packaging solutions that are durable, cost-effective and ensure strong visually appealing for your products in the super crowded market. Contact us here for your further queries.

Flexible Packaging

Flexible Packaging can be defined as a type of packaging that can be readily shaped and changed. It uses less material and combines the best qualities of plastic, films, foil, and paper. Now a days it is used for the marketing of a vast array of products across the whole world.

Typically it is the best thing to not only minimize the waste but also to protect products from the heat and extend their shelf life, and that provides minimal protection. Due to the light-weight nature of flexible packaged items, they can be easily transported from one place to another without any obstacle. Flexible packaging is reusable, resalable and sustainable for a more extended period of time which saves a decent amount of money.

Rigid Packaging

Rigid packaging consists of cans, plastic boxes, glass container and cardboard that can’t be easily shaped or changed. Their protection might be quite good but at the same time, they are way heavier and more expensive than the flexible packaging counterpart.

Flexible Packaging versus Rigid Packaging

Both the flexible packaging and rigid packaging have broad uses in the packaging industry ranging from Foods & Drinks to Personal and Natural products. But sometimes they can be interchangeably used in the business market.

Below are some of the key differences between them:

  • When it comes to size and weight, rigid packaging weighs more than the flexible packaging because of the material used in the making of rigid packaging. As Rigid packaging is made from denser and thicker materials while flexible packaging is mostly made from plastic, film, foil, and paper which makes them less heavy than the rigid packaging.
  • Rigid packaging provides better protection against the heat and other barriers when compared to the other one.
  • Flexible packaged items are more durable and their shelf life is much longer than the rigid packaging.
  • Flexible packaging just bounces back when it falls off from the delivering vehicle during transportation or from the storing shelf, while rigid packaging dent and sometimes breaks when falling.
  • It is easy to customize flexible packaging items in any shape and finish with strong branding messaging while rigid packaging is not easily customizable and costs more when customizing.

Rubeeflexpackaging offer many packaging solutions that are durable, cost-effective and ensure strong visually appealing for your products in the super crowded market. Contact us here for your further queries.

What is Flexible Packaging?

Flexible Packaging Benefits: Flexible packaging is a type of packaging that can be easily shaped and changed into any bag or pouch depending upon the desired requirements.

It is the next big thing and is getting better and better day by day with wide adoption in the global market. Flexible packaging is made from plastic by using the latest manufacturing technology and that’s why there is no risk of breaking the bags or pouches but rather they bounce when they fell either from the vehicle or the shelf

Its popularity is growing by leaps and bounds and is equally loved both by the consumers and the business owners. Almost every business owner is embracing flexible packaging for their products due to their flexible and appealing structure and it has become the number one choice for many types of applications. It can be used almost for any industry ranging from food & drinks to pharma & medical, personal care and many more.

Flexible Packaging Benefits:

Flexible packaging has taken the global market by storm because of its many benefits over other packaging types such as rigid packaging. Here are some of the flexible packaging benefits;

  • Flexible packaging expands when products are put into it.
  • Flexible packaging is versatile that makes the product stands out on the shelf.
  • It is shipping friendly. They take up less space as compared to the rigid packaging while transporting.
  • It is highly customizable.
  • It is light-weight that can be easily carried, opened and stored.
  • It extends the shelf life of the products.
  • It proves to be a strong brand messaging.
  • It is great for user convenience.
  • Best for keeping the products afresh especially the food and dairy products.
  • It is Reusable.
  • It is totally Eco-Friendly.
  • It minimizes the production cost.
  • It uses less energy as compared to other packaging methods.
  • It is made from top quality materials approved by the FDA.
  • It is durable.
  • It is less wasteful as compared to rigid packaging.

Rubeeflexpackaging offer many flexible packaging solutions that are durable, cost-effective and ensure strong visually appealing for your products in the super crowded market. Contact us here for your further queries.