The printing industry has been shaken to the core due to the development of new technology which allows the printing press to print without being in contact with the design. The tradition printing method of flexo-printing did not allow flexibility despite what the name suggested as it would require the press to stick to a specific design for mass production and not allow changes in the design itself. The inset of digital printing has given designers the freedom to be adventurous with their designs and to make minute changes at the drop of a hat. This means they are able to make their designs part of an interactive campaign that relies on printing based on the different data being obtained and converting it into prints. The Lays Company used the “summer days” campaigns to get their customers to submit photos of their summer holidays and then print them on each packet. Only digital printing allowed a marketing campaign of such magnitude to be successfully completed as a collaboration between production, designers, social media managers and more was an important factor here.
The market growth of digital printing packaging has also allowed packaging to be a source of protection of their brand. Designs have become a great source of equity and they must be protected in every possible way. Digital printing has increased the market share of a company by allowing companies to trace their products through the incorporation of GR codes or secret codes within the packaging. This has been particularly relevant for industries that deal with sensitive items such as the pharmaceutical industry. They are now able to trace any contraband usage by the codes embedded into the packaging which gives the companies great leverage over their competitors. The end result produced by a digital printer is far more superior to that of produced by a traditional printer, the use of the newly pioneered inks are what makes digital printing a massive share of the packing industry.
Another reason why the digital printing market share has grown to cover approximately 70% of the industry is that it takes into account how short product life cycles are. Product life cycles in the retail industry have become shorter and shorter over the years and require major challenges in keeping up with the printing involved. As digital printing continues to find solutions to the problems presented by traditionally printing it is predicted to reach new heights of 21.35 billion in the coming years. The number will further increase as the traditional printing techniques become obsolete and reach ultimate wipeout. As the finished product produced through digital printing is of superior quality and with greater flexibility. Most commercial printers have realized how digital printing lowers the overhead costs and this financial incentive is enough for them to switch to them. The new market growth will witness many traditional printers to convert into digital printers that mean a shift in expertise and revenue flow will change dramatically within the industry, giving way to stronger competition and breaking hegemony of established printers.
At RubeeFlex we know that while rich, durable materials will protect your products, that’s not enough to make them stand out on a crowded shelf. For that extra bit of marketing magic, let us design your packaging for maximum impact.
Our artists can create eye-catching imagery and inspired text to complement every project. We’ll help you choose just the right texture, color, shape, size, material and closure style guaranteed to please customers and define your core brand.
So what is holding you back? Choose your style, size and start designing your digitally printed custom packaging to make a difference in today’s competitive market.
Call us at 516.274.8080 to connect with a RubeeRep today to talk options, place an order, or find answers to your most pressing packaging questions.
Digital printing revolutionized the packaging industry as it innovated the process of printing without contact with the printing press. The required image or design is directly set to the processes. The changes which can be made to the design and automation of the printing in digital printing have allowed easier and quicker solutions. The final product of digital printing has also brought more value as it allows a better quality of a finished image. The previous methods of using flexo-printing and the press set would compromise the resolution of the printed image with a longer economic run. Digital printing revolutionized all printing used in the industry and was not limited to the designing of labels. The billboards, brochures, flyers, and letterheads could not be all customized and presented with a better finish and resolution in comparison to their predecessors. Digital printing gave a better cost-benefit analysis as it eliminated the need to maintain high stock levels by not needing intensive setups.
The retail market is competitive to an exhaustive degree, with shorter product cycles which mean packaging has to keep up with the ever-changing speed of the retail industry. Not only is the product life shorter but they may also require individualized packaging which must be completed according to the design and not delay the manufacturing process. Thus, the flexibility of digital printing is unparalleled in terms of the results it gives. The number of colors and graphics used in combination in digital printing is limitless providing an endless array of possible designs to be formed. The new tech also allows corrections and amendments to be made without any penalty. The high coverage process allows a smoother change process within a limited period. Designers have also been pleased with the fact that digital printing allows small text and tone graphics without any extra costs or the need for separate machinery. This new technique has also done away with the need for labels as all relevant information can now be posted directed onto the container, as the pioneered technology has allowed most materials and shapes to be printed with the needed information directly. Digital printing has enabled greater protection of designs as well. This discourages replication and doubles as an anti-counterfeit technique. As the market is quick to replicate any successful design and offer it on less the amount it was originally marketed at.
This high demand for counterfeit products has made it necessary for designers to use digital printing that uses specific codes and specific inks that cannot be re-used unless express permission is provided. Consumers also find this reassuring as they have no qualms about the authenticity of the products. This practice is particularly popular in the cosmetics industry which is a highly lucrative market for counterfeit products. Then, digital printing is just a new fancy way of printing things rather it allows a greater way to trace and keep track of products. The ink itself acts as a carrier of unique information which then can be read by software to keep track of individual items. Pharmaceutical companies are using this technique to combat fraudulent trading and trace where the products are sold.
Rubeeflexpackaging is premier in designing eye-catching and cost-effective digital printing solutions that provide the most value both for small and large businesses. RubeeFlex is also proud to provide quick, reliable lead times for every industry. We can keep pace with your unexpected schedule and help you meet launch deadlines without compromising quality.
So, What is holding you back?
Connect with a RubeeRep today to talk options, place an order, or find answers to your most pressing packaging questions or contact us at 516-274-8080