If you are using Ziplock packaging for your products you have many options to choose from such as flat packaging, bottom gusset packaging or side gusset packaging depending upon the nature of your product. Some people say that it does not matter which type of packaging are you using for your product. But indeed it matters a lot on what type of package to use for your intended product so that to squeeze out the maximum benefit.

In this very article, we will dissect gusseted bags vs. flat bags packaging solutions to know more about them.

Gusseted Bags

The very first option is gusseted bags. Gusseted bags have taken modern supermarkets by storm. These bags speak for themselves. These bags have gussets which makes them both stand and expand when filled with the desired product. These bags occupy less space in the store shelf and can also be carried quite easily from one place to another. These bags have more flexibility to use. When used in stores or kitchens, literally you will see less cluttered around.

Flat Bags

The second option is the flat bags. All the edges of the bags are sealed off and cannot stand by itself. These bags offer less flexibility than the gusseted bags and as a result, they are the most space-efficient. The best thing about these bags is they are way more visually appealing than the other options and are great for packing lightweight products such as cookies and popcorns.

Moreover, they are considered more suitable for in-hand purchases. They are prone to damage when transporting around.

Gusseted Bags vs. Flat Bags: Which One to Choose?

We have gone through all the nuts and bolts of the Ziplock packaging solutions but still confused about which packaging solution do I choose?

If you are planning to fill lightweight products then the option of flat packaging will suit you the most. They will offer you more space and an aesthetic look both on the store’s shelves and in the kitchen.

But if you are planning to fill larger quantities of products then perhaps you should go with this option. The best thing about these bags is that they can withstand high temperatures during the shipping journey.


The packaging type plays an important rule when you are dealing with an eCommerce business. So you can utilize both gusseted bags and flat bags for your products. The first is for larger quantities while the latter is for lightweight products. And both will offer you visual and aesthetic look both in the store’s shelves and in the kitchen.


At RubeeFlex we know that while rich, durable materials will protect your products that are not enough to make them stand out on a crowded shelf. For that extra bit of marketing magic, let us design your packaging for maximum impact.

Ready to pack outside the box? Get a Free Quote Today to Start Your Custom Design.