Do you wonder how to choose the right type of packaging for your product?
YES. You should wonder because the market is flooded with a range of packaging solutions i.e. boxes, pouches, films, etc. So, it becomes very difficult to choose the best packaging for your product that can fit both your product and customer needs.
The packaging is the first thing that your customer sees. When it goes wrong it can prove to be very detrimental not only to your product but also to your brand that you are supposed to nurture. With wrong packaging, you can lose the trust of your customers. In short, your product packaging can make or break your whole business. Your product packaging could mean a lot to your business survival in the much crowded and competitive market. There is a power of influence when you package your product in a creative way that appeals to your customers. And creative product packaging keeps you distinguished from your competitors on the shelf.
So you need to give your product packaging some special attention in order to reap its multifold benefits in the course of your business and brand building.
When it comes to choosing the right packaging for your product, consider the following key factors.
Know Your Audience Very Well
When you are going to choose packaging for your product always try to keep your the intended audience at the forefront. after all, it’s your customers who will be attracted to your products when your product packaging is visually appealing.
Keeping the audience right the forefront will take your product success all along.
To attract your customers it is of paramount importance to research and understands them before taking any sort of packaging decision.
Here comes market research which is a great way to research your intended audience values and preferences that will help you in choosing the right type of packaging.
Think About Your Packaging Size
When it comes to product packaging, size matters a lot. Your product will come and ship in different sizes. So you have to keep a special focus on the size of your product packaging. Choosing the right size for your product is one of the major factors for the success of your product.
Think About Your Budget
Once you determine what is the right type of packaging for your product, here comes the scope of your budget. It’s the budget that will tell what type of materials you can use in your product packaging and what to spend to craft stunning packaging design that will attract your customers.
The market is full of many packaging options, but flexible and eco-friendly the packaging is the best solution that can both protect your product and the environment. They are also cost effective if you are tight in the budget.
Finding the right balance what’s in your hand and what can you spend will largely affect the success of your project.
Think About Transportation
Like design, it is also very mandatory to consider that your product packaging should be made from such material that it can be easily transported from one place to another with little to no damage and with ease. If your product is fragile you will need to focus more on the materials of your packaging that is specifically designed for strength. When your product packaging is strong it will definitely reduce your overall cost.
Consider Your Packaging Material
When you are up to choosing the right packaging for your product try to keep in mind that packaging made from flexible and sustainable material would prove to be the best choice. Because flexible packaging will not only protect your product during transportation from place to another but will also increase its shelf life. Flexible packaging has taken the packaging market by storm. You can say that is has become today’s packaging norm. Every business from small to large whether it is food, drink, pharma or oils are incorporating flexible packaging into their business lasting brand impact.
Here at rubeeflexpackaging, we produce state of the art but the right type of packaging for your products that can excel and keep you distinguishing in the crowded market.
“Packaging is the art, science, and technology of designing and visualizing enclosing and protecting the products during transportation, storage, sale, and use “. Gone are the days when one would think that product is more important than packaging, as in these days there is a tough competing market out there which makes both the product and the packaging equally important to attract the customers. You can confidently say that beautiful packaging is the soul and identity of your product. The more attractive your product packaging is, the more it will attract the customers. It will glamourize your products. In today’s competitive market customers judge your products by how you package your products. If your packaging is bad customers will be hesitant to buy from you, so creating beautiful packaging for your products will not only entice the customers to buy your items, but they will also vouch for your products.
Function or Purpose:
The sole function or purpose of the product packaging is to protect your product from being damaged. It is meant to protect your product during the transportation from one place to another, or better said from manufacturer to retailer, but it also protects it all the way till and including on your customer’s shelves. Different products use different types of packages depending upon their nature, i.e. some would use boxes or cans while other items would use pouches.
Great product packaging makes your product super attractive to potential buyers. That’s why most of the companies these days conduct deep research on the product package design, color schemes and types of materials, and then decide what to be used.
These days packaging is increasingly used for brand positioning in this crowded market. When you use your logo, design theme, and other materials, it tells your brand story and helps in brand development.
The best thing about a beautiful product package design is that it can be used by marketers to persuade potential buyers to purchase a product. Most often it is designed in such a way so that it can communicate the brand’s message and identity. Mostly the brand’s logo and design themes are applied to the outer surface of the product packaging so that it can differentiate from the competitors.
Facilitates Purchase Decision:
Most of the product packaging we see today contain a lot more information about the product inside such as the ingredients used in that particular product and nutritional information that makes it super easy for the intended customers whether to buy it or not. This information on the outer surface of the product package helps in selling.
We at Rubee Flex Packaging have a great team of professionals which are here to help you select your packaging design or create one from the scratch if you don’t have yet any particular design in mind. The best thing is that our team of professionals know what sells in the market like a hot cake. With our advanced technology, we will create a stunning customized package for your products with your logo and design theme so that your products can stand out in the market better than your competitors.