Digital Printing vs. Rotogravure Printing: Which one is better?

Why is it important to understand the difference between digital printing vs. Rotogravure printing before you choose one over the other?

Let’s have a look over the differences between digital printing vs. Rotogravure printing one by one.

What is Digital Printing?

Digital printing does not use printing plates like Rotogravure printing, but instead, it uses a toner like used in laser printers or other large printers that uses liquid ink for printing. Digital printing takes an edge over Rotogravure printing when smaller quantities of bags are needed, for example, a food manufacturer who has 50 or 100 business packaging printing items and needs just minimal bags of each. The other added benefit of digital printing over Rotogravure printing is that it uses variable data. When there is a need that each piece needs a unique code, address and name digital printing is the perfect choice to go with. While Rotogravure printing does not have this capability to accommodate this need.

While there is no doubt that Rotogravure printing is more economical per each bag, we still can’t deny the fact that many businesses do not need large runs of 10,000 or more per each SKU, and for them, the best solution is digital printing.

What is Rotogravure Printing?

The rotogravure printing process is different from digital printing. Unlike toner in digital printing, an image is directly engraved onto the paper, box, or packaging in rotogravure printing. Rotogravure is a relief print process that uses an engraved, often metal, print plate to transfer a design by rolling through ink and onto the printing surface. In packaging, rotogravure printing is used most often to print on thin, flexible material like a stand-up pouch, film roll stock and so on.

What are the Advantages of Digital Printing?

  • There are no Printing Plates Costs.
  • Print only the amount you need, when you need it
  • Lower minimum quantities (as low as 300 – 1,000 pieces per print, depending on how many SKUs you have)
  • Variable data capability (names, addresses, codes or numbering can be done easily)
  • Improved technology has made digital quality acceptable for more uses

What are the Advantages of Rotogravure Printing?

  • Large quantities can be printed cost effectively
  • The more you print, the cheaper the price per piece becomes
  • A larger variety of material structure types with custom finishes can be used
  • Special custom inks such as metallic and Pantone colors are available
  • Highest possible printing quality, with greater detail and color fidelity

Which One is the Right Fit for my Next Project?

Rotogravure and digital are both useful printing methods. Each has particular benefits, depending on your project’s requirements. When you need larger runs of a project, Rotogravure printing is the way to go.

If a smaller run is needed either cause you are having too many SKU’s and can’t print 10,000 of each, or cause you to want to add a new item to your product line but want to try it first with smaller runs, digital printing is your solution. The best part is that as a business, your needs can be met with either of these choices, and the high-level of quality means you get a printed product that will make you look great!

Are you looking for stunning, eco-friendly and innovative packaging solutions for your products that stands you out in the shelf than your competitors? Then contact us here at Rubeeflexpackaging that is a leader in flexible and custom packaging solutions.

Advantages of Eco-Friendly Packaging: When it comes to packaging, the packaging industry has blown very fast through the whole world almost in every business industry. Every manufacturer or supplier tries their best to introduce the world’s best packaging innovations that are made with the best materials and flexible in different sizes, different colours and so on with affordable cost. One of the latest and hottest trends in the packaging industry these days is to produce sustainable and eco-friendly packaging solutions that are less harmful to the environment.

Eco-friendly packaging for your products has a number of advantages over others due to its reputation in the printing business industry and also the environment in which we live. When you are using eco-friendly packaging for your products, you are helping to reduce pollution.

Advantages of Eco-Friendly Packaging:

Do you want to know some of the significant advantages of eco-friendly packaging? If YES keep on reading;

Great for Environment:

The first advantage of the eco-friendly packaging is that they are great for the environment. These types of packaging are created from recycled and recyclable materials that reduce the waste of natural resources, and the process of manufacturing is very efficient as well. Soy ink which is the basic ingredient in manufacturing eco-friendly packaging has a low level of VOCs (Volatile Organic Compounds) which helps in building a better and safe environment.

Help You Save Money:

As its name suggests, eco-friendly packaging is created from recycled and recyclable materials that are durable and lasts long with much better quality. They might be considered a little more expensive to the other packaging, but it helps you save money in the long run for sure due to its extended lasting attribute.

 Improve Brand Image:

Branding plays a pivotal role in the success of any business from small to large. It distinguishes you from your counterparts. So we can say that eco-friendly packaging not only makes your brand image but also creates a positive impact on the consumer’s mind which results in increased sales.

Rubeeflexpackaging offer many flexible packaging solutions that are durable, cost-effective and ensure strong visually appealing for your products in the super crowded market. Contact us here for your further queries.